What Is Market Analysis? Definition and key dimensions: market size, market growth, customer segmentation, competition assessment and environmental factors.
What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition.
Learn the key differences between advertising and marketing and how they can help you reach your targeted audience.
An article explaining how the 80:20 rule can be used in marketing with examples of the Pareto Principle.
Omnichannel strategy is all about creating a holistic shopping experience every step of the way. Read this guide to learn how you can do it with minimum efforts.
What's the difference between sales and marketing? Discover the definitions, conflicts and solutions between these 2 teams.
A beginner’s roadmap to digital marketing in 2024. Learn what digital marketing is and how it works from start to finish.
What's the difference between sales and marketing? Discover the definitions, conflicts and solutions between these 2 teams.
Learn what is market segmentation, the types of market segmentation, market segmentation examples and more in this easy to read guide.
Over the years of running my design studio, I’ve received lots of questions from my clients and small business friends around how they can bring their visual marketing to the next level. It’s frustrating to *know* that the quality of your visual graphics is important — that the professionalism a
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Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.
Make the term clear on what you want to do in your post. Use call to action terms. Here are examples of several terms you can use.
Learn what a target market is, types of target markets, and how you can find your own in this complete guide.
The ultimate guide to inbound vs outbound marketing helps to compare both forms of marketing while sharing their pros and cons, and how to start tactics.
Wondering what to put into your Facebook bio? How about your Instagram? Your YouTube? Your LinkedIn, Twitter, or Pinterest? We've got you covered! We have a full list of what to include in order to optimize your social media profiles.
Unique Selling Proposition or USP is a factor that makes a company gain a unique market positioning with respect to the number of other competitors. USP often makes a non-user try and converts a user into loyal customer. It is that one factor that your company has and the others in the market don’t. USP is also referred to as Unique Selling Point.
Mystified by email marketing analytics? Learn everything you need to know to measure your email campaigns effectively with this guide + free template.