Fashion photographer Florian Joahn grew up in a remote industrial small town in east Germany. Somewhere in between starting off as graphic designer, moving to Ghana where he worked as a teacher for deaf children, before embarking on a five year art education in Amsterdam to become an installation artist, Florian learnt that fashion photography was his calling. It was a decision that sent him packing his suitcases once again, this time to relocate to London. “Photography is the medium I move the most naturally in and find it the easiest to express myself,” he says. “I have a high respect for fashion design and love the craftsmanship of it, but I also realised that fashion comes to live when you put it in a context, if it is on a person on the street or a model in front of the camera. Those are the moments I am interested in.”
Personal project AD and set design by Juliette Zakowetz 2019
As you may have seen, we recently put our studio up for rent for an hourly rate on Peerspace . As we have been getting the space ready for rent, we have been looking for items that other people might want to use for their shoot. We have started collecting various chairs and stools for fashion shoot
The CFDA is investing in the Garment District.
Do you have a space to set up a home photography studio but don’t know how? This article will help you from setting up to marketing your own studio!
