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In this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for and how it impacts both your role as the Spa CEO and the overall growth trajectory of your business.
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Here are the 151 greatest spa slogans ever created. These catchy spa slogans are all unique and very memorable.
9 Ways to Boost Spa Retail Sales May 19 • Business Success By providing treatments, spas help fulfill the self-care needs of their clients. But commitments to overall well-being don’t end after the service. Home care is important, too. It connects clients to the spa by supporting their daily wellness regimens between appointments. In addition to encouraging self-care for clients, retail provides a good opportunity to increase revenue for the spa. To do that successfully, boutiques should make it easy and beneficial for customers to purchase. Here are 9 recommendations to consider: 1. Offer Samples Providing product samples is one of the easiest, most effective actions you can take to increase total retail sales in your spa. One study shows that offering samples not only increases sales in the short term, but that it also impacts sales long after they’ve been given out. The same researchers found that in-store product sampling increases total category sales, not just the products being sampled. This means that offering clients samples of one skin care product can drive sales of other skin care products, even those of a different brand! 2. Educate & Upsell How will your clients know what to buy if they’re never made aware of the products and brands you’re selling?Training your team is the only way they will be able to effectively suggest products to customers without coming across as a salesperson. When your therapists and technicians understand and believe in your products, making recommendations on the specific needs of their clients becomes an organic and unobtrusive process. 3. Make Your Retail Items Available Online Making your retail products available online adds simplicity to your clients’ lives. Instead of having to commute for their favorite products, they can conveniently restock from the comfort of their living room. Moreover, research has shown that people want to shop at local businesses, so allowing them the opportunity to support their local spa via an online channel is an easy way to scratch that itch without sacrificing convenience or personal health and safety. 4. Incentivize Online Reviews Online reviews are one of the first things customers look at before buying a product, and they want them to be transparent and authentic. Offering clients a discount on services or a free product if they write a review can make a tremendous difference. While it may seem counterintuitive, make sure your clients know you want to know what they think—regardless if it’s positive or negative. Having some negative reviews lends credibility to your business and responding to negative reviews in a positive way shows customers that you care. It’s a win-win. 5. Develop a Referral Program Clients are much more trusting of their friends and family when it comes to product and brand referrals. Offering a referral program with incentives allows for advocates of your spa to share their favorite treatments and products with the people they know, who are more likely to make a purchase. 6. Create Personalized Coupons One of the best things in the world is getting coupons for things you actually want to buy. Creating customized coupons based on the actions / purchases of your customers is a great way to show clients that you care about what they want, while also incentivizing retention. 7. Reward Your Sales Teams Employees that aren’t motivated are less likely to sell more than they have to. Try putting a commission strategy in place or offering the leading salesperson a cash reward or extra day off. The sales team is the backbone of any business. Making sure that they’re appreciated is very important. 8. Keep Your Retail Area Clean & Attractive First impressions matter. If your retail area is dusty and disorganized, chances are your customers are going to think you don’t care about what you’re selling and will be turned off from buying from you in the future. - Remove any clutter from your shelves. - Organize products by theme or category. - Make sure there is ample space between products so that customers can easily pick up items.- Dust frequently.- Remove any items that have been damaged or discontinued from shelves and tables. 9. Use Targeted Marketing Knowing who you’re selling to is extremely important. Take some time every couple of months to research trends in your geographic area and analyze what your customers are actually buying. Using this data will help you effectively suggest products to specific demographics and allow your staff to take a more personalized, professional approach when dealing with clients. Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with multiple industry awards (thank you!) and proud to support the spa industry through mentorship and sponsorship.
In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day.
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More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you…
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A Surprisingly Simple Strategy to Increase Spa Retail Sales Does your spa or salon ever miss monthly retail sales goals? Even with top quality spa retail products and supplies, well-trained staff, and inviting spa product displays, retail sales can fall short of projections. If you have followed the standard advice for increasing spa retail sales without consistent success, try this surprisingly simple strategy to increase sales: start every service with a consultation. Don’t stop reading if you already provide consultations—it might be time to change them up! How Do Client Consultations Increase Spa Retail Sales? Clients trust their stylists, estheticians, and beauty technicians. Most clients look to them for education and advice about looking their best. When they suggest products, they're providing solutions instead of just selling retail products. Client consultations allow clients to share concerns while spa professionals explain what retail products and supplies can meet clients’ needs. For example, an esthetician may learn that a client’s skin has become drier and their moisturizer is no longer right for the job. This creates a natural opportunity for the esthetician to educate the client about how and why skin changes and to suggest a product tailored to the client’s current skin needs. Using the product during the treatment and showing the client how it works greatly increases the likelihood that the client will buy the product. Clients want to maintain the benefits of their spa or salon visit between appointments. If an esthetician tells them about a retail product that will help a bikini wax last longer, they're more likely to buy it. If a nail technician explains how to extend the life of a pedicure, clients are usually eager to follow expert advice. What's a Client Consultation? According to multiple surveys conducted by beauty product companies, most spa service providers say they provide a consultation before each service. In the same surveys, most clients say they don’t receive a consultation before spa or salon services. When consultations occur, clients report that they are too brief to be helpful. Clearly, there is a mismatch between what spa professionals think they are doing at the start of a service and how clients interpret that. A consultation is an opportunity for the spa service provider to learn about the client’s needs, concerns, and desires. The interaction builds trust in the spa professional as an expert advisor. Consequently, investing in consultations develops relationships and customer loyalty. Many consultations begin with a brief client questionnaire that informs the pre-service conversation. While most spas and salons use new client forms, many do not ask regular clients to complete any type of questionnaire. Asking a few brief questions at every visit encourages open communication and ensures client records are current. Consultations should address the following: The client’s expectations and desired results from the current visit Any lifestyle / job / skin / hair / nail changes since the last visit Any new questions or concerns the client wants to discuss The client’s long-term goals related to the current service (such as growing out bangs or getting acne under control) How the client feels about their current hair / skin / beauty routine and products What the client thought of any new products tried after the last visit Whether the client needs to restock any retail products or supplies Clients want personalized services and advice that addresses their needs. Client consultations provide this. Even regular clients deserve a brief consultation each visit to ensure they receive individualized attention each and every time. Client consultations strengthen client relationships and improve the likelihood that clients: Feel valued Are satisfied with the service results Buy spa retail products and supplies Book their next appointment before leaving Agree to an add-on service or book an additional treatment for their next visit Recommend you to friends Write a favorable recommendation or online review Join your loyalty rewards program Properly Trained Staff Sell More Retail Products Everyone at your spa should excel at making clients feel valued and comfortable. Every team member should also be skilled at low-key sales of retail products and supplies. Help your staff master these skills by providing professional development opportunities. Educate staff about the opportunities for retail sales before, during, and after services. For example, an excellent client consultation and service should be seamlessly followed by a warm handoff of the client to the front desk staff. A smooth process and clear communication among staff increases sales of recommended spa products and supplies. Interactive Product Merchandising & Display Areas Encourage Retail Purchases In addition to receiving individualized product recommendations during services, clients should be invited to browse spa retail products and supplies in an attractive area. Displays should invite interactions. Encourage this with testers, visible pricing, and product information. All spa staff should be able to discuss the spa’s retail product lines with clients. Most Spas Don't Realize the Full Potential of Client Consultations If you are looking for a simple strategy to increase sales of spa retail products and supplies, look at how your spa handles client consultations. If they are reserved for new clients or are too brief for clients to recognize them as consultations, your spa may be missing out on revenue. Research shows that clients want advice about how to maintain the benefits of their spa and salon visits. When spa service providers explain the purpose of products they use, and recommend that clients try them at home, their likelihood to purchase increases. Satisfying client consultations lead to happier clients and increased sales of retail products and supplies. Top Retail Products Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with multiple industry awards (thank you!) and proud to support the spa industry through mentorship and sponsorship.
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In this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for and how it impacts both your role as the Spa CEO and the overall growth trajectory of your business.
