International retailer Primark is known for having amazing fashion at amazing prices. So, to celebrate the re-opening of one their flagship US store, they needed something a bit more amazing than a regular ribbon cutting. In the days leading up to the opening, Boston-based agency Sleek Machine helped Primark create and rolled out eye-popping activations in the King of Prussia Mall – one of America’s largest, busiest shopping destinations – right outside of Philadelphia, PA. First, we filled humungous versions of Primark’s iconic shopping bags filled with clothes, and turned shoppers and employees into walking billboards announcing the grand re-opening, while at the same time driving them to the store for the chance to win a Big Bag Shopping spree of up to $500. Next, on the busiest day of the weekend, we hired paparazzi to follow everyday Primark shoppers around the mall, creating a unique experience for mall shoppers while promoting one of Primark’s key differentiators – Primark’s amazing fashion and prices means that everyone can dress and feel like a celebrity.
Mommy and Lifestyle Blogger from Manila, Philippines
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Nice to meet you! We are a multidisciplinary design and build studio dedicated to create high-profile visual brand experiences.
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We enhance brands through experiential design, head-turning displays, and dynamic sales environments. Nationwide installation.
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The Event Works Group is an event production agency with 25 years industry experience. We assist from the planning stage with event design, event branding, hire equipment, temporary structures, and event management, to the delivery and production of seamless events.
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Mommy and Lifestyle Blogger from Manila, Philippines
