Even as a small business owner, you can’t afford to overlook the big markets. That's why you should consider these 10 tips on how to market to Baby Boomers.
A growing number of baby boomer retirees are moving to walkable towns offering a high degree of pedestrian-friendly convenience.
HSBC chief economist Stephen King claims rich Baby Boomers (those born between 1946 and 1964) are behaving like the nobility in the Peasants’ Revolt and risk an uprising by the younger generation. We look at 10 'entitlements' they have enjoyed:
Baby boomers are no longer happy to sit in a community hall and play bingo. They want much more than a life, just sitting somewhere and looking at the view. They want activities, creature comforts, and exciting life. So, what do baby boomers want in their lives? They want to Stay Active – Sports and
One of the fastest ways to own a small business is to simply buy one from a retiring baby boomer.
A growing number of baby boomer retirees are moving to walkable towns offering a high degree of pedestrian-friendly convenience.
Baby boomers of retirement age are living it up in active adult communities across the United States.
Born during the period from 1946 to 1964, baby boomers have always made a formidable impact on society. These individuals advocated for civil rights, demonstrated for women’s equality, and created…
Learn all about baby boomer facts, demographic surveys on the age-50+ population, and other interesting baby boomer statistics.
The aging baby boomer generation is changing the way retirement communities operate and setting new trends in retirement communities.
Boomers don’t just want to live – they want to live WELL. The concept of wellness revolves not only around physical vitality but also towards social, emotional, intellectual, spiritual, vocational, physical, and environment. Boomers search for wellness opportunities in more casual areas by compariso
Ah, yes. This fantastical community college, where everything that happens is unbelievably ridiculous, and it all revolves around you as a group.Dr. Heidi Troy and Abed debut "Troy and Abed In The Morning...Nights" show. Abed, I don't deal in crazy. I deal in help. So how long has Abed needed a crazy amount of help?Dr. Heidi But there is no 'there'.Dr. Heidi That's the problem. It's why we have to go back.Pierce No, you can't go back to Greendale.Dr. Heidi Why? Because it isn't healthy?Britta Be
The aging baby boomer generation is changing the way retirement communities operate and setting new trends in retirement communities.
Luxury retirement communities—many with rooftop pools, celebrity chefs and spa-style wellness centers—are planned for major U.S. cities
While the positive amenities of a 55+ community sound attractive, there are drawbacks. Inform yourself. Read this article before you invest.
The baby boomers aren't going to do anything like their elders, and looking for different housing arrangements is yet another example.
Most seniors look forward to aging in place, and are confident in their ability to do so. Such is the top-line feel-good finding from the National Council on Aging‘s (NCOA) survey, The United States of Aging, sponsored by USA Today and United Healthcare. A majority of seniors have a sense of purpose and plans for their future. Three-fourths of older Americans say staying physically fit through exercise and proactively managing their health is important. However, only 36% of seniors say they exercise or engage in physical activity every day. 11% never do. The most common chronic conditions noted by seniors in the survey are high blood pressure, diabetes, arthritis, high cholesterol, asthma, cancer, cardiac failure, COPD, coronary artery disease, and osteoarthritis. Among seniors with chronic conditions, 80% are confident they can manage their conditions so as not to need to see a doctor. And, 84% of older Americans believe they will be able to do the things they need to to maintain their health over the next 5 to 10 years. Furthermore, a whopping 92% of seniors say they can communicate with their doctors regarding health questions and concerns. Underlying seniors’ general upbeat perspective and confidence in self-care is some financial concern, split by gender: more men say they’re financial plans for retirement are sufficient than women, and among seniors still working, 73% of women say they work because they need the money, vs. 65% of men. 46% of senior women say they’re working for the benefits, compared with 33% of senior men. Financial insecurity is also more pronounced among senior women than men when it comes to long-term care. Among seniors who rely on LTC or support services, 41% consider it easy to afford the help, compared with 25% of women. Among seniors who don’t need LTC yet, 38% aren’t confident they’ll be able to afford the services if they need them in the future. NCOA conducted this survey noting that 77 million baby boomers turn 65 at a rate of 10,000 per day. Pressures will mount among this growing aging population challenging housing, transportation, social services, cultural offerings, and health and wellness programs. The poll was conducted in May and June 2012 among 2,250 U.S. adults age 60 and older, in Upstate New York, Milwaukee, Miami, Dallas, and Orange County, CA. Health Populi’s Hot Points: This week’s New Old Age column in the New York Times is titled, More Older Adults with Multiple Problems. The column reports, “These are statistically significant increases, found across all racial and ethnic groups examined — blacks, whites, Hispanics — and most income groups. By 2009-10, 45 percent of the respondents older than 65 had two or more chronic diseases, including stroke, emphysema, asthma and kidney disease. A decade earlier, only 37 percent did. That’s alarming, because people with more than one chronic disease have a harder time managing their health. They’re more likely to be hospitalized. They fill more prescriptions and make more doctors’ visits. They cost themselves and the nation more.” The seniors polled by NCOA are optimistic about their ability to manage their growing burden of chronic disease. One question asked seniors, “How confident are you that you know what your medications do and know what side effects to watch for?” The results of that question are shown in the bar chart. There is a chasm between seniors’ confidence in their perceived understanding of how to take medicines and what clinicians and researchers have found: that is, lack of medication adherence, health il-literacy when it comes to understanding how to take prescription meds, and an alarming number of medication accidents that result in some seniors’ adverse events where people land in emergency departments or morgues. It is heartening to see that seniors feel upbeat about their future and ability to self-manage. Confidence bolsters self-efficacy in health — a very good thing indeed. The fact remains that caregivers, clinicians and communities alike must bolster seniors’ health efficacy and health literacy.
There are two reasons why some boomers may have fewer financial worries in retirement than they expect. But there are three caveats to this.
Increasingly, more wealthy baby boomers whose children have moved out are trading their big house in the suburbs for the excitement of big-city living.
Humorist P.J. O'Rourke sizes up the boomers and decides that whatever this generation has and hasn't done, it's worked.
With an increasing number of baby boomers looking for post-retirement housing options, industry experts are noting an uptick in luxury trends in independent living communities. Boomers — who tend t…
A growing number of baby boomer retirees are moving to walkable towns offering a high degree of pedestrian-friendly convenience.
Influencer marketing harnesses the trust and relatability of influential figures to promote brands to their engaged audience. As Gen Z and baby boomers increasingly seek community online, influencers…
What is the Baby Boomer generation? If you were born 1946 – 1964, you are a Baby Boomer. I was born in 1955, right plunk in the middle!
To learn more about Utah Senior Care Advisors, CLICK HERE. Helping a loved one transition from their cherished home into an assisted living community can be a challenging experience to say the least.
When I first said it,” Disability Entrepreneur”, I flinched a little. Can I say that? Is it taboo to even think about putting those two words together? Let me do...
Baby boomers are 68 million strong. With all the chaos in the world, what are we leaving for future generations to handle?
If your loved one is having trouble with their memory and it’s affecting their daily wellbeing, it may be time to discuss memory care with them. Here’s some important things to consider.
Die demografischen Gruppen, die sich auf Social Media tummeln, verschieben sich aktuell - unter anderem getrieben von der Corona-Pandemie. Das laufende Jahr ist bald schon wieder zur Hälfte rum - Grund genug also, die eigenen professionelle Präsenz in den sozialen Netzwerken zu überprüfen und gegebenenfalls nachzujustieren - etwa im Hinblick auf die Dienste und Zielgruppen....
Senior cohousing residents build community, deal with issues of aging
In a viral call for change, younger generations are demanding baby boomers to bid farewell to outdated habits that no longer align
Popular in northern Europe, cohousing is still a fringe option in the U.S. But the number of cohousing communities here is set to climb, thanks to Baby Boomers.
The List is more than personal stories of 19 big-name boomers, but a reminder of all we've achieved since the first boomer was born in 1946.
A major new paper just laid out everything science can tell us about living longer and healthier.
About 38% of boomers plan to buy a home within the next three years, says a recent survey. What sorts of locations and features are they looking for?
When Martha Powers and Larry Gomberg heard the news about Hurricane Florence bringing horrific winds and catastrophic flooding to Wilmington, N.C., they grimaced. Then, they felt relieved. “W…
