False beliefs are stopping you from living life to your fullest. Last week on The Thought Vault Podcast, we talked about personality traits and the importance of spending time focusing on who we are and how God created us. This week, I want to dig deeper into false beliefs that are attached to our personalities.

Do you need help identifying meaningful goals & creating strategies for achieving those goals? Life coaching can be an effective way to do this.

Rehabilitation is a critical component of the recovery trajectory for individuals contending with physical injuries, substance misuse, and other life challenges. It provides a platform for meaningful transformation, generating an opportunity to heal, process loss,

In this episode of The Thought Vault we discuss the cliff notes for living a better life! This episode of The Thought Vault Podcast is a bit off the cuff, as this will be the last episode of Season 1. In this episode, I wanted to cover in a high level view some of the

This fun infographic has 10 ideas and tips to inspire you and your clients to be bolder in life! Created for you to share on social media.

In college, my daughter was dating the man she wanted to marry, but he hadn’t made his mind up about her. He was dating another girl and my daughter at the same time.

Have you ever found yourself trapped, feeling stuck and unable to move forward? Whether it's in your personal or professional life, getting stuck can be incredibly frustrating and demotivating. In this blog post, I will explore strategies and tips to help reignite your motivation and momentum.

Have you ever found yourself trapped, feeling stuck and unable to move forward? Whether it's in your personal or professional life, getting stuck can be incredibly frustrating and demotivating. In this blog post, I will explore strategies and tips to help reignite your motivation and momentum.

Find out the 6 Step Process a Professional Life Coach uses before her Discovery Calls to build trust and get to know the potential client.

Free Coaching Tools, Resources & Templates to save you time, money and effort! Includes Wheel of Life Template, Coaching Intake Form & more.

01 *FREE* Empowered Relationships Assessment This is for anyone who is curious if and how trauma has impacted their relationships. You’ll gain clarity and learn more about the following facet…

Explore the transformative energy of Gate 51 the Gate of Shock in Human Design and uncover the secrets to embracing spontaneity, trusting instincts, and navigating uncertainty. Delve into initiation, impulse, and self-discovery for profound personal growth. Discover insights, practical applications,

My daughters are in gymnastics. We're not on the fast track to Olympic glory mind you, but they each have fun in their own little class...

What to do when you've let yourself down so that you can move forward with more ease. It's easy to get caught in your emotions and thoughts when you've let yourself down. Whether it's from an internal expectation or from a reaction to something, we've all been disappointed in ourselves. Watch this video to help

Become a confident, strategic coach who provides maximum value to your clients. Learn the strategies that top professional coaches use that keeps the phone ringing with a steady stream of clients.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Father, we come boldly to Your throne of grace, and find mercy and grace to help in time of need. Grant (my loved one) release from bondage to strongholds of the enemy. We plead the blood of Jesus to cancel all commands of the powers of darkness in (my loved one’s) life. Jesus came to...

What personal change initiative is your current priority? Perhaps you find yourself in the midst of a major change related to a career or life transition. Or, you may have in mind some important growth opportunities related to your everyday habits, relationships, and work. What’s your process f

Feeling a Little Lost? Stuck? Depleted? Like you’re running on empty? For years, you’ve been so busy meeting everyone else’s needs that you’ve slowly stopped meeting your own. But I’m here to tell you—You deserve the same rest and care that you so generously offer to everyone around you. Maybe it’s time to start giving […]

One of the biggest struggles that I faced early on in my business (and that I see others struggle with ALL. THE TIME.) is getting SUPER clear on what they stand for, and who they serve. Creating a manifesto is not only a quick way for people to familiarize themselves with your brand, bu

Struggling with imposter syndrome in your online coaching business? You’re not alone, coach! Watch this video to learn and implement my 4 confidence tips so you can stop self sabotage and know how to boost confidence and self esteem.

“What the f–k is wrong with that guy? Elmo is, like, the best friend to multiple generations of children.”

SNASK is a branding, design and film agency based in the heart of Stockholm. They are young, successful, bold, edgy and self-confident. They challenge the design industry by doing things differently. And that inspires and attracts, because if you combine young, successful, bold, edgy and self-confident, you get something people like or even want to become themselves.

Yes, a “Husky”, aka “Larger” man can indeed dress well. I aim to please. I can’t help it. It’s who I am. I’m a “people pleaser”. So when a …

Many ask ourselves how to overcome indecision because being "stuck" is frustrating. A main cause of indecision is the fear of failure. Being wrong, not living up to an expectation, or completely missing the mark creates a hesitancy to take steps of faith. How can we overcome indecision? There are some wonderful tips and mindset

In this video, I discuss the standard NLP model, Trevor Silvester’s Memory Matrix and the Neuro-logical levels model from Robert Dilts. My objective for this video (recorded several years ago…

When we bluntly challenge ourselves to figure out what we can change & can’t, what to lose & keep, we often surprise ourselves

Are you numbing out in your life? Going through the motions, and not making any progress. On this episode of The Thought Vault Podcast, we are going to talk about numbing out. Are you numbing out? Are you stuffing, repressing, ignoring things going on so that you can just get through your day? I get

The words we use when we engage with our children have a tremendous impact on their ability to listen to us, how they problem-solve and relate with others.

As a Christian life coach, I HEAVILY speak to mindset because the origination of our actions a.k.a. the life we live, comes first from what we are thinking about. You are likely aware that the Bible speaks often about the power of our thoughts and the importance of renewing our minds. In this episode, we

False beliefs are stopping you from living life to your fullest. Last week on The Thought Vault Podcast, we talked about personality traits and the importance of spending time focusing on who we are and how God created us. This week, I want to dig deeper into false beliefs that are attached to our personalities.

Let’s talk about money. Specifically, why you may feel deep down that having more of it is actually a bad thing. If you’re like most of the women I’ve worked with, you want to go bigger with your business and life. But you may think that you just need to make more money. Does that […]

I wade hip-deep in sadness And I ask myself, “How can this be part of love?” I hold in my hand my fragile self, Struggling like a wounded bird. I search books for answers. It gets to …

Today’s episode of The Thought Vault is about cynicism. I believe cynicism runs the world, and this perspective of life is robbing people of a life well-lived. You may have cynical people in your life or may be a cynic yourself. Either way, this episode is going to sting a little bit. But if we