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Are you struggling to make your coaching business stand out? Maybe your market is crowded, you don’t have an “in your face” personality, or maybe you’re stuck figuring out what makes your business different. Here’s what you need to know about branding for coaches. Let's get started! Why is branding important for coaches? Do you know what Apple, Nike, and McDonalds have in common? They all understand the importance of GREAT branding. People are so familiar with these brands that they buy just because of the name. Sure, they have far more resources to build their brands. But even small businesses can learn from their strategies. First, why is branding important for coaches? Because without it, you’re just another coach. At its core, branding is about setting yourself apart in a crowded marketplace. Your brand is much more than a logo or a catchy tagline. It's your unique identity as a coach and gives people a reason to choose you over others. A report by Lucidpress shows that a consistent brand identity can increase a company's revenue by up to 23%. Moreover, 46% of consumers are willing to pay more to buy from a brand they trust. In fact, good branding is so lucrative that people even set up their own branding coach businesses. Here are some other reasons why branding is so important for a successful business: Differentiate yourself: Make yourself visible in a crowded market. Show your unique strengths: Highlight your USPs. What makes your coaching offer different and more valuable? Attract your dream clients: Reel in clients who click with your offer. Build trust: Create a personal bond with your audience. If people trust you, they're more likely to want to work with you. Grow your business: Increase your client base and set yourself up for long-term success. To reap these benefits, you need to know EXACTLY what your coaching brand is. Let’s cover that next. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. What is your coaching brand Not sure what your coaching brand is? No worries. In this section, we'll dig into the key parts that make up your brand. Your niche If you want a highly successful coaching business, you need to pick a niche. Here’s why. Your niche decides the direction of your brand. And when you specialize, you attract people who really need what you offer. When I started, I helped women with office jobs who wanted to build their own fulfilling businesses. My Facebook group at the time was completely aimed at them. Later, I started helping men too, and shifted to focus on “Entrepreneurial Leaders.” Today, I'm like a "Business Big Sister." I help people find freedom through running their own businesses. At every point, I knew exactly who I was catering to and what I was offering. This clarity let me put together a message that resonated with my ideal clients, making it easy for them to find me. P.S.: Want to learn more about what are the most profitable coaching niches? Then this video is for you: Your Unique Selling Proposition (USP) Being unique is what makes your business stand out. This often involves a different approach or offering a unique solution. Here are some examples: Career coach: Specialize in using LinkedIn to land dream jobs. Financial coach: Focus on helping freelancers or artists manage unpredictable income with budgeting systems. Fitness coach: Help retirees get into the best shape of their lives using a particular type of low-impact exercise. Nutrition coach: Specialize in plant-based diets for athletes, offering meal plans and nutritional guidelines that maintain protein levels and muscle mass. Communication coach: Cater to non-native English speakers who are in leadership positions. You could focus on cultural communication barriers and business terminology. A unique angle grabs attention AND attracts the clients who are looking for your specific type of coaching. For instance, I started my current business when I saw the following: There wasn't a good product for people who wanted to leave their corporate jobs and become small business owners. So, I made them my target audience. This helped me stand out in the crowded field of business coaching. For more, watch this short YouTube video where I share the three big things that make a business stand out: Your brand visuals Your brand's look plays a HUGE role in how people perceive your coaching services. This includes your website, social media posts, and overall design. That’s why I recommend investing in quality branding and design.If you cut corners on your logo or website, your clients will notice.To be seen as a professional, you need to look the part. If you look amateur, potential clients are less likely to buy your high-priced services or coaching packages. Your testimonials Simply put, a testimonial is a positive review from a happy client. They’re super important to build trust. Stats show that 77% of people look at online reviews before they decide to buy something. And if your website has reviews, people are 63% more likely to actually buy from you. Coaching isn't cheap. So, potential clients want to feel confident that they're making a wise investment in you. Reading testimonials can offer them that peace of mind. Imagine someone is checking out your website. They like what they see, but they're still unsure. Then they read a glowing review from a past client who raves about how you changed their life. Boom! That's the push they needed. Plus, well-placed testimonials can serve as key elements of your personal brand. They not only show what you do but also how well you do it. Your voice If you're starting out in the coaching world, you might feel overwhelmed about creating content. But here's the thing: Your voice is a crucial part of your brand, and the best way to find it is to start using it.The key is not to overthink it and to simply start writing as yourself. Feeling stuck? Try this exercise: Set a timer for 15 minutes and write about something you’re passionate about. Whatever comes out of it is good enough. Do this regularly, and you'll find that not only does writing get easier, but your own voice starts to shine through. This will make your coaching more relatable and unique. Next, let’s take a look at your coach branding strategy. 5 strategies to build your personal coaching brand Want to know how you should brand yourself as a coach? I’ve got five strategies you can use to make your coaching business stand out from day one. Strategy #1: How are YOU different? The first coach branding strategy is to differentiate your brand based on how YOU are different. As a coach, you’re a huge part of your business brand, especially when starting out. Start by asking yourself: How are YOU different from your competitors? Do you have characteristics or a background that your competitors don’t have? How is your personality different? How is your coaching style or your voice different? How are your stories different? That’s not all: How is your experience different from your competitors’? Do you have more years of experience? Do you have better qualifications? Is your experience more diverse? Take a minute to think this through and let me know in the comments below how YOU are different. Because I promise, you are. If you’re struggling with this let me share an example. When I first started helping people build their own online coaching businesses, I thought, “There’s no way I can stand out!” I don’t have an in-your-face personality, I don’t have a crazy story, and I’m pretty “normal,” for lack of a better word. (Sound familiar?) But then, I dug deeper and I realized that I was different in a lot of ways. My experience was different because I built my first online business WHILE working a demanding job, which most of my competitors had never done. Also, I have a background in engineering, which is pretty unique for this industry. (And it’s also kind of cool to be able to share that I used to be an engineer for the Space Station.) And last but not least, I love to watch TV shows. You might think this last trait is not a big deal, but I can’t tell you how many people have told me that they so relate to the fact that I love to watch TV because it shows that I’m human! This should have you well on your way to standing out. And that’s just with one strategy when it comes to branding your coaching business! Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Strategy #2: How is your “secret sauce” different? The second strategy is to differentiate based on your “secret sauce.” In other words, how you help your clients get results. For example, a lot of my clients are health coaches. And you know what? Each one has their own “secret sauce.” For instance, one of my students helps people lose weight using herbs, another one helps them using customized workouts, and yet another one helps them through mindset work. And that’s just a few examples! Your “secret sauce” will help you stand out big time. And the next branding for coaches strategy is going to help you stand out even more while building a powerful relationship with your ideal clients… Strategy #3: How are your values and beliefs different? Strategy number three is to market your business based on your values and beliefs. What do you strongly believe and stand behind? What could you shout from the rooftops all day long? For example, one of my students is a career coach who strongly believes that you CAN have the career you want without working 24/7 and burning out. And her entire brand is centered around that. And you know what I love? Her brand is completely different while being equally powerful compared to one of my other students who is also a career coach. However, this other student’s core value is that your job is not just a job. She believes that it can and should also be something that you LOVE, your calling. Can you see how even though these two career coaches technically do the same thing, their businesses and brands are so different that they naturally stand out in very different ways? And the beauty of this is that these beliefs are simply the result of their own experiences. We all have these strongly held beliefs. Here’s one of mine: I believe that anyone can build the life and business that they want IF they truly want it and they’re willing to do the work. Not only can you differentiate your business based on you and your values, but it’ll also help you create stronger relationships with your customers. Speaking of customers, they’re key to succeeding with this next strategy… Strategy #4: How is your audience different? Strategy number 4 is to differentiate based on your audience. Think about it like this: Walmart and Whole Foods both sell groceries, BUT, the audiences that they’re selling to are very different. Walmart is geared toward more price-conscious customers, so its business centers around low prices. As a result, the customer service might not be as great and the experience might not feel as luxurious, but that’s OK. Their audience doesn’t care about those things as much as getting lower prices for their groceries. With Whole Foods, though, their audience cares much more about the quality of their groceries and experience. Accordingly, the brands that Whole Foods stocks are quite different, and their shopping experience in general is a bit more pleasant, to say the least. Because their audience cares more about that. Once you’re clear on how your audience is different and who they care about, you’re ready to implement the final strategy… Strategy #5: How is your product different? The final strategy is to make your business stand out because of your product. No matter if you’re selling a coaching service or a course that lets people guide themselves through your coaching process, you should definitely be incorporating this strategy as your product SHOULD be different. At least if you want to make sales. You have to be able to answer: Is your product more comprehensive? Do you provide better service? Is your process more cutting-edge? Are you able to help your clients get results faster? Does your product make the process easier for your clients? Note: You don’t have to overcomplicate this! When I was starting out, I decided I was going to differentiate my product by creating the most comprehensive course on the market, which it still is, for building your own online coaching business. Branding your coaching business with even one of these strategies can make a massive difference for your business. When done right, using personal branding for coaches will help you attract more customers who are also a better fit, and of course, make more sales. Next, let’s learn how to use these strategies to create a compelling brand story. How to create a personal coaching brand story Personal branding for coaches means implementing the five strategies into a unique narrative. A strong brand story is more than just listing some facts about yourself. It's a powerful blend of your values, your special offerings, and the people you want to help. Here’s how to put your coaching brand story together so that it speaks to people. 1. Identify your core values and beliefs As mentioned above, your marketing should reflect your values and beliefs. That’s why you need to know what you really care about. Here are some useful questions: What makes you happy? What can't you live without? What’s most important to you in your business? What words do you want people to use when they describe your business? What's something you've always stood by? When you know your values, show them in your business. This is how you build your own personal brand that genuinely reflects you. For example, are you a… Relationship coach who believes people don’t need to settle Financial coach who believes finances are really easy and can be automated with a simple system Weight loss coach who believes weight loss is about a three-step system …You get it. The point is, what’s something you strongly believe in, in your business? Those are your values and beliefs. 2. Create your story Next, you want to combine all five strategies to build your own story. Your story is your unique brand asset. It’s something no competitor can ever take from you. And no, it does NOT have to be a “rags to riches” tale — unless that’s your truth, of course. For instance, before I started my current business, I had a six-figure corporate job. Yet I felt unfulfilled and trapped in endless, uninspiring meetings. Then a series of family health crises happened. My mom was diagnosed with cancer, my dad had to have emergency heart surgery, and my sister suffered a serious accident. These events were a huge wake-up call. I realized that what I needed most was the freedom to be there for my family. This is what drove me to start my own coaching business. I wanted to live a life of freedom so that I could spend time with the people I love the most. Family and freedom became my guiding values. This adds realness to my brand and shows clients why I'm the right coach for them. My message resonates with people who want to start their own businesses and change their lives. 3. Build a community Your values and your unique story draw people in, but it's the sense of community that keeps them coming back. Here are three big benefits of having a supportive community. It: Makes your brand stronger Deepens the connection your clients feel toward you Helps you understand what your audience needs and wants Your audience WANTS to hear from you. Otherwise, they wouldn’t be your audience. To keep your community thriving, you've got to communicate regularly. Like, in my case — I send out emails filled with useful tips several times a week. These emails are value-packed which means that people like getting them and often share them with their friends. Nurturing this connection is how you turn your audience into your biggest cheerleaders. They’ll then happily spread the word to others. Here's more on how to create a strong personal brand: https://youtu.be/7zkkwEckB_U Now, let’s move on to some strong coaching brand examples. Examples of successful coaching brands Looking for inspiration in building your own coaching brand? Your can learn A LOT from great personal brands. Check out these branding for coaches examples who have mastered personal branding. Marie Forleo Marie Forleo was named by Oprah Winfrey as a thought leader for the next generation. What sets Marie's life coaching brand apart is her emphasis on values and purpose. As she often says in interviews, "It's not so much about what you sell, it’s about what you stand for.” What do you value and what inspires you? Her beliefs come through in the genuine and upbeat way she talks online. This mix of being authentic and easy to relate to makes people love her and trust her as a coach. Cultivitae Emily Liou, a former student of mine, wasn't fulfilled in her work. She was a top sales rep and later a recruiter for Fortune 500 firms but felt something was missing. Tapping into her unique skills, she started her own coaching business, Cultivitae. Now she helps people get better jobs and be happier at work. She’s a perfect example of using what you already know to build a successful coaching business. She found her niche by thinking about her past work. And she used that knowledge to start her own business. This is what creates her strong personal brand. Top Law School Consulting After working as a high-level lawyer, my student Mara Freilich shifted her focus to helping others get into top law schools. She now has a successful business doing just that. Mara understands that your story and how you tell it matters the most. And she helps her clients present themselves in the best way, regardless of their grades or test scores. Her business name, "Top Law School Consulting," says it all. When you hear it, you know exactly what she offers. Such a descriptive name also reinforces her brand as a go-to source for expert help. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The best coaching branding tools Your coaching business should give you freedom. And having the right tools can help with that. Let’s go over my top three online coaching tools to boost your brand. Canva Canva is an easy design tool for brand design for coaches. It lets you create high-quality visuals — which are crucial for brand consistency. They make your brand memorable and help your audience instantly recognize your coaching services. While I have a designer nowadays, I still turn to Canva for quick posts when I need them. It's a great way to make your brand look professional without hiring a designer. ActiveCampaign or MailChimp Emails are a direct line to your audience, making them essential for community-building. Email is actually my favorite way to talk to my audience. It also makes me the most money, bringing in almost 95% of my revenue. I started with MailChimp and recommend it if you’re new to email marketing. It’s effective and simpler than Infusionsoft, which I use now for my large email list. ActiveCampaign is another option. ElegantThemes Divi Your website is usually the first place people go to learn about you and your coaching. It tells them who you are and how you can help them. So, it should really speak to your audience’s needs and interests. Luckily, creating a beautiful website is much simpler now than when I first started my business. Divi is an easy tool for building your website without needing to know code or hire a designer. I highly recommend it if you’re building your first website. Next steps There you have it. Branding for coaches made easy. As a business owner, you need to have a powerful personal brand. Good branding makes you stand out and helps people remember you. Now, if you’re ready to leave your 9-to-5, then check out my free blueprint for building a successful online coaching business. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Read more: How to Market Your Coaching Business How to Price Your Coaching Get Coaching Clients with These 14 Strategies

This set of 30 Engagement Post & Infographics Post for Business Coach Instagram Canva templates with Real Text are ideal for business coach sector like online coaches, business consultant, business coach, business advisor and other business service advice providers. These are especially designed to increase your engagement with your followers, convey messages graphically and enhance your brand recognition. You’ll save time and effort in designing the instagram posts from scratch. These templates consist of carefully selected photos and graphics that are FREE to use for all Canva free or pro accounts. They are fully editable in Canva. If you don’t have a Canva account, please create a free Canva.com account in order to be able to edit them. Canva.com is a free online design tool, it’s super easy to use for Non-Designers. HOW DOES IT WORK ________________________ ◾️ CHECKOUT: Complete the checkout process to gain instant access. ◾️ DOWNLOAD PDF: You will receive an email to download the PDF file which contains the LINK to access the Canva templates. ◾️ OPEN CANVA AND CUSTOMIZE: Sign in or create a free Canva account to edit your templates. You may edit the font, text, elements and colors to match your branding. ◾️ DOWNLOAD FINAL DESIGN: Once your design is ready, you can download and post them on your Instagram! IMPORTANT INFORMATION ________________________________ - This purchase is a digital INSTANT DOWNLOAD, no physical copy will be shipped. - Due to the nature of digital products, I do not accept returns or refunds. If you have any problems or questions in using them, please send me a message here at Etsy and I would be more than happy to assist you. - Please note that you may not redistribute them or sell them as templates in any way or form. These templates are for personal use for you and your own business only.

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Want to find the most profitable coaching niche? If you’re struggling to find high-ticket coaching niches, you’re in the right place. By the end of this article, you’ll know the only 3 things your audience is willing to pay for, and how to make sure your niche is profitable. (And once you know that, you’ll also have the key to standing out in your market, even if your industry is super crowded and no one knows who you are right now.) Today, you’ll learn: Why you need a niche to build a successful coaching business 3 steps to finding YOUR profitable niche The 100 most in-demand niches today Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. These are the exact steps I’ve used to help over 1,000 clients get clarity on their coaching niche, and now it’s your turn… Why you need a coaching niche to build a successful business Look: To build a successful coaching business (or any business), you need a niche. Why? Because a niche helps you attract a specific group of people, who are interested in your services because they are so specific to their situation. Think about it: Would you buy a health coaching package that talks specifically about your situation (such as: women in their 40s, men who want to bulk up, people with hormonal problems) or a generic health program for anyone and everyone? My guess is: The former. And you would likely see that program as MUCH more valuable than one that doesn’t promise you the specific results you want. For example, my niche is to help employees who want to quit their job and start a coaching business. When I started my first online business (an online advertising consulting business), there wasn’t anyone helping corporate types like myself to juggle both. And my clients work in all types of niches, such as: Supporting people to lose weight with the help of herbs. Advising people on how to invest in real estate. Coaching ambitious men to date better. Helping millennials to land better jobs. Coaching introverts to improve their public speaking skills. Showing entrepreneurs how they can improve their mindset and earn more. But how do you find your niche? That’s what we’ll look at next. 3 steps to finding YOUR profitable coaching niche Something a lot of my clients ask me is: “Luisa, how do I choose a coaching niche I know will be successful?” Fortunately, finding your niche comes down to a few, simple steps. With these steps, you ensure that your niche is profitable -- so that you’re working on the RIGHT idea from the start. Step #1: Solve a problem that people are willing to pay for You know what any successful business does? It solves a problem...and then gets paid to do it. Speaking of getting paid, there are only three things that potential clients are willing to pay for. Think of them as your coaching niche finders: Thing #1: To Be... In other words, to be that version of themselves that they are dreaming of. Hot, less stressed, recognized. Thing #2: To Have... A few examples of what people might pay to have are freedom, more money, or a better career. Thing #3: To Feel... Loved, happy, confident, healthy With this step, you KNOW your coaching niche will be profitable. And to figure out what people want to pay for? Simple: Look at what’s already out there. What are people paying for? For example, what are you being paid for in your job? What types of programs do people already invest in? And see what people are asking about online. The way I realized people wanted online advertising consulting (my first online business) was to go into Facebook groups and see what people were already asking about. A lot of them were asking about Facebook advertising. At the time, I worked with online advertising in my day job. That’s how I had that “Aha!” moment and could be sure that people would want to buy my services. Step #2: Figure out the most profitable problems YOU can solve Now that you know the 3 things that people are willing to pay for, it’s simply about figuring out which of those things YOU can help people with. I want to make this super clear: You don’t need to come up with a crazy original idea. All you have to do is draw on your own experience and expertise. Think about what you’re already doing in your current job or life, and do that in your business. There are two keys to success to keep in mind: First, draw on something that you actually have experience in. (Otherwise, how will you be able to help your clients get actual results?) If you already have experience and results in a niche, "proof" that you have coaching skills, such as a coaching certification, becomes irrelevant. Second, make sure you’re focusing on something that people are willing to pay for, like we talked about in the previous step. Some of the most common profitable coaching niches that my clients focus on include career, health, relationship, leadership, speaking, and video coaching, or even done for you services like copywriting or site design or project management. Let’s take my client Ruby as an example. Today, Ruby runs Good Gentleman, a 6-figure relationship coaching business. But she, just like you, started from zero. To figure out her niche, she looked at her experience working for big dating sites like eHarmony. By using that experience, she set up her dating business for ambitious men. Another client, Emily Liou, had years of experience working as a recruiter for Fortune 500 companies. She used her background as a recruiter to start her own career coaching business, Cultivitae. Step #3: Get specific on your coaching niche Are you scared that getting too specific will lose you business instead of helping you get more? The truth is, it’s actually exactly the opposite. Because when you’re starting out and no one knows who you are, the best way to stand out in their minds is to let them know exactly -- and specifically -- how you can help them. Think about it this way: If I’m a health coach and I say, “I help you lose weight,” how memorable is that? Even if you are trying to lose weight, you’re probably going to forget me like *that*. But what if I told you, “I help busy professionals lose weight while juggling your busy schedules, and without having to do crazy diets or workouts?” If you’re a busy professional wanting to lose weight, you bet you’re going to want to know more. Use this formula to figure out your own specific niche: “I help ___ to ___ so that __.” Hey you! If you are enjoying this post so far, be sure to download my FREE 7-page workbook by entering your info below! Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The 100 most profitable coaching niches today Hopefully, you’re already buzzing with ideas for what type of coaching business you want to start. But if you’re still unsure or clueless, don’t worry. Here are 100 proven niches you can start today: Popular coaching niches 1. Career coaching Career coaching helps people advance in their careers. As a career coach, you offer guidance on different career-related challenges, such as orienting a career transition, finding a dream job, getting a raise, and getting a promotion. Read more about becoming a career coach here. 2. Health coaching A health coach helps people improve their health. For example, you might help clients do this with a specific diet or a work-out regimen you’ve developed. Here is my guide on how to become a health coach. 3. Life coaching Life coaching as a niche is too broad, but I’m listing it here to help you get a better understanding of what niche you can narrow down to if you want to help clients improve their life. The thing is: You should be more specific. What goal are you trying to help them with? What problem are you solving? That's your life coaching niche. Read more about life coaching, the mistakes most life coaches make, and the 57 best life coaching niches here. 4. Mindset coaching A mindset coach helps people improve their mindset and overcome their limiting beliefs and that way, achieve their goals. You can be a mindset coach for a specific type of person or a niche. 5. Financial coaching As a financial coach, you help people improve their personal finances. This can be through guiding people on how to use their money, investing, or making more money. I have a complete guide on how to become a financial coach here. 6. Relationship coaching Relationship or dating coaching is all about helping people find better relationships. 7. Weight loss coaching As a weight loss coach, you help people lose weight. You can use your own methodology or focus on a specific niche of people (over 40s or women). 8. Nutrition coaching A nutrition coach helps people eat better. All types of people are interested in nutrition coaching. For example, people who have allergies, who want to lose weight, or who want to eat a plant-based diet. 9. Public speaking coaching Public speaking coaching helps people improve their speaking skills. 10. Productivity coaching As a productivity coach, you help people reach their goals by becoming more effective and efficient. Life skills coaching 11. Confidence coaching Confidence coaching helps people build their self-confidence and that way, change their lives. 12. Stress coaching As a stress coach, you help your clients deal better with stress and anxiety and manage their work-life balance. 13. Intimacy coaching An intimacy coach helps people express their intimacy better. 14. Communication coaching Communication is a core skill and a communication coach helps people communicate more effectively. 15. Resilience coaching People deal with all types of life challenges. A resilience coach helps them overcome them faster. 16. Social skills coaching Social skills are key to better opportunities in life. That’s what a social skills coach helps people unlock. 17. Conflict management coaching Some people are bad at dealing with conflict. A conflict management coach helps them resolve this block. 18. Self-esteem coaching Self-esteem issues can keep people back from reaching their potential. A self-esteem coach helps people improve their self-image. Family coaching 19. Parenting coaching A parenting coach helps parents improve their parenting. Read more about becoming a parenting coach here. 20. ADHD coaching People who have been diagnosed with ADHD might need help adjusting and performing well despite their diagnosis. For example, parents with ADHD children might need support to cope. That’s what an ADHD coach helps with. 21. Coaching for single parents Life as a single parent can be busy and challenging. A coach for single parents supports them in managing it all. 22. Coaching for couples Relationships are hard and as a coach for couples, you help them navigate their own relationship. 23. Family coaching As a family coach, you support families to overcome challenges such as communication issues or functioning better together as a family. 24. Birth coaching Women who give birth sometimes want that extra support. That’s what a birth coach does. 25. Sleep coaching for babies Anyone with a baby who has sleep issues knows it can have a huge impact on life. A sleep coach helps them improve the baby’s sleep. 26. Infertility coaching An infertility coach helps support couples who have problems with their fertility. Life transition coaching 27. Grief coaching A person who is going through grief can get support from a grief coach, who helps them cope with their loss. 28. Coaching for divorced couples Divorce is a big life event. A coach can help clients navigate that life transition. 29. Retirement coaching Many people who are retiring want to make the most of that last period of their lives. That’s what a retirement coach helps them with. 30. Mid-life coaching A mid-life coach helps people achieve their goals as they age. 31. Life direction coaching People who feel lost about their direction in life might want support with finding it. That’s what a coach helps them do. 32. Relocation coaching If you’ve ever relocated to a new city or country, you know it comes with multiple challenges, such as finding an apartment, finding new social circles, language barriers, and so on. A relocation coach helps people settle in faster. Business coaching 33. Marketing coaching If you've been part of starting a business or growing a business, you can become a marketing coach. A marketing coach helps businesses improve their marketing strategy and plan. Your niche can be small business or bigger businesses. 34. Sales coaching Sales coaching helps businesses make more sales and improve their sales funnels. 35. Coaching for teams Teamwork is so important for a company’s bottom line. As a coach, you help teams perform better together. 36. Agile coaching for teams In the same way, agile work methods are increasingly popular across many different types of organizations. An agile coach improves how companies work. 37. Organizational coaching An organizational coach helps streamline businesses. 38. Facebook ads coaching Facebook ads can be a great lead generation strategy. A Facebook ads coach helps businesses optimize their ads. 39. Copywriting coaching A copywriting coach supports business owners in writing better copy for more sales. 40. Conversion rate optimization coaching If you know how to optimize conversion rates, you could consider becoming a CRO coach and help businesses improve their bottom line. 41. Retailer coaching A retailer coach helps retail spaces optimize their space and business. 42. Ecommerce coaching If you’ve built ecommerce businesses, you could help others do the same. 43. Money mindset coaching A money mindset coach helps entrepreneurs earn more by improving how they think about money and see their worth. 44. Grant writing coaching A lot of businesses and organizations apply for grants. As a grant writing coach, you help them get more funding. 45. Cultural coaching A business with offices in different countries will face cultural challenges. A cultural coach can help them work better together as a global team. 46. Sustainability coaching An increasing number of businesses want to improve their sustainability track record. A sustainability coach helps them do just that. 47. Instagram coaching Know how to get more clients with Instagram? Then, you could become an Instagram coach and help businesses use it to reach their audience. 48. Pinterest coaching In the same way, if you are a Pinterest marketer, you can help businesses use Pinterest for more sales. 49. Video coaching A video coach helps people become more confident and persuasive on video. 50. Podcasting coaching Podcasting is an important medium for many businesses. As a podcasting coach, you help them use it in the best way. 51. LinkedIn coaching If you know how to use LinkedIn for more sales, you can help businesses improve their presence on LinkedIn and get more leads and clients. Leadership coaching 52. Leadership coaching Have experience of working in various leadership roles? Then, helping others improve their leadership skills might be the right coaching niche for you. 53. Executive coaching In the same way, you might specifically help executives improve in their roles. 54. CEO coaching And as a coach for the CEO of a company, you help that CEO improve their leadership skills and make better decisions. Health coaching 55. Sports coaching Enjoy coaching sports teams? Become a sports coach. 56. Running coaching A running coach helps people to improve their running skills. 57. Strength coaching As a strength coach, you help people achieve their strength goals 58. Sleep coaching And as a sleep coach, people get your support to improve their own sleep. 59. Wellness coaching Wellness coaching helps people improve their health in different ways, for example by eating better or setting up a health plan. 60. Fitness coaching A fitness coach helps people become fitter. Skills coaching 61. Language coaching A lot of people want to improve their language skills for professional or personal reasons. You can help them become more fluent in a language. 62. Writing coaching A writing coach helps people write fiction or fact. 63. Singing coaching If you’re a singer, you can help others improve their singing. 64. Dance coaching A dance coach supports people in improving their dance skills. 65. Photography coach As a photography coach, you help your students become better photographers. Coaching for the home 66. Coaching for home decluttering Are you an expert at decluttering homes? Help people improve their home life by supporting them in decluttering them. 67. Interior design coaching As an interior design coach, you help people furnish their homes better. 68. Architectural coaching If you’re an architect, you can help people build their dream home. 69. Coaching for house buyers Buying a house is a big life decision. As a coach, you help people make the right decision. Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Coaching for employees 70. Job skills coaching Many people want to learn new skills to improve at their jobs or to change careers. If you have a skill you can teach (such as animation or graphic design), you can help people achieve their goals faster. 71. Freelance coaching If you’ve built your own successful freelancing business, you can help others do the same. 72. Salary negotiation coaching Are you an expert on salary negotiations? Then, consider supporting others in making more money. 73. Technical skills coaching To keep relevant, many employees are looking to improve their technical skills. You can help them do that. 74. Personal brand coach A personal brand is key for better job opportunities. You can help people create a strong brand. Spiritual coaching 75. Spiritual coaching A spiritual coach helps people improve their spiritual life. Read more about becoming a spiritual coach here. 76. Healing coaching A healer can provide that support to people who are looking for spiritual guidance. 77. Religious coaching As a religious coach, you help people become stronger in their faith. Coaching for students 78. Coaching for students Students (or their parents) want to get better grades and get into great schools. That’s what you can help them with. 79. College admission coaching A college admission coach helps high school students get into their dream colleges. Personal development coaching 80. Personal development coaching As with life coaching, you want to be specific when describing your personal development niche. What is it that you help people achieve and why? Here's a full guide on how to become a personal development coach. 81. Happiness coaching As a happiness coach, you help people lead a happier life. 82. EFT coaching Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress. As an EFT coach, you guide people through the process. 83. Self-discovery coaching As a self-discovery coach, you help people discover themselves. 84. Purpose coaching A purpose coach helps people find that mission or life purpose. 85. Friendship coaching A lot of people feel lonely and want to improve their relationships. You can help them form stronger friendships as a friendship coach. Lifestyle coaching 86. Travel coaching A travel coach helps people plan their trips better. For example, you might help people use flight points to travel more for less. 87. Pet training coaching Are you great with pets? As a pet training coach, you can help other pet owners train their pets better. 88. Personal style coaching A personal style coach helps people improve their style. Performance coaching 89. Performance coaching People want to improve their performance (work, fitness, or something else), but don’t know how. You help them achieve that. Read more about becoming a performance coach here. 90. Energy coaching As an energy coach, you support people improve their energy and perform better. 91. Goal-setting coaching Are you a pro at setting goals? As a goal-setting coach, you help people do the same. 92. Focus coaching Want to help people improve their focus? Become a focus coach. Motivational coaching is another alternative. 93. Creativity coaching A creativity coach helps people improve their creativity. 94. Coaching people to read faster Speed reading is a big thing. If you have developed your own speed reading methodology, you might help people do the same. 95. Habits coaching A habits coach helps people form better and stronger habits. 96. Success coaching Success coaching is a great way to help people succeed with their goals. 97. Time management coaching A lot of people struggle with time management. As a time management coach, you help them improve their time management skills and get more done. 98. Memory coaching A memory coach helps people memorize things faster and better. 99. Accountability coaching An accountability coach keeps their clients accountable so that they achieve what they set out to do. 100. Discipline coaching Discipline is huge for performance. As a discipline coach, you help your clients improve their own discipline. Those are the three foolproof steps to nailing your coaching niche. At this point, you should have enough clarity to go out there and get your first paying client. You might not have 100% clarity, and that’s normal, because total clarity comes only after you’ve actually worked with a client. And I’ve got you covered there too. I have a bonus tutorial for you, right here, on how to use social media to get your first paying clients without waiting months or years. Before you head over to that article though, I’d love to hear from you in the comments. Let me know what niche(s) are coming up for you after reading this article! Don't forget to download my FREE 7-page workbook to learn how to create a profitable coaching niche. Just enter your info below and get it sent straight to your inbox Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Got questions about group coaching? We’ve got answers. In this guide, you’ll learn everything you need to know about the concept and how to get started.

Got questions about group coaching? We’ve got answers. In this guide, you’ll learn everything you need to know about the concept and how to get started.

Your coaching about page is arguably one of the most important pages on your website. And coincidentally, it's also one of the pages that stress people out the most. Here are some tips to help you write a great one!

You became a life coach because you want to help others unlock their true potential and reach goals. A great website is key to helping you achieve this very goal for yourself. It will increase traffic to help you grow your business, but more importantly, it will build trust.

Just like a real estate agent, coaches are the faces of their businesses. People want to know who they’ll be working with to change their lives. This is why writing a coaching bio can be a mental block for new and established coaches. In this blog post, we’ll be showing…

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Learn what the StoryBrand framework is and how it fits into the larger StoryBrand methodology to help you close more sales online.

A Coaching Model created by Darlene Schindel (Health and Wellness Coaching, CANADA) Our work together will take us on a path as depicted above, from beginning by ‘looking in the mirror’, discovering where you currently are, through the coaching process of powerful questioning Continue…

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Want to start a life coaching business? Here's the definitive guide on how to become a life coach (and the one thing you must know about standing out!).

Step by Step Instagram Templates For Coaches who are looking to educate their audience, share thoughtful content and be a thought leader in their niche. With these templates you'll be able to share relevant and on-point content that will grow your audience. All of the templates are easily editable in CANVA + they come with real content (no lorem ipsum) to give you a head start. **Main Features:** * 200 Canva Templates * 34 Carosels (5-7 designs in each) * Real Text (No Lorem Ipsum) * Editable in Free Canva Account * Images Included For Canva PRO Users! * Free Updates! * Easy to Add your Own Branding * Wide Selection of Layouts **Who are these templates for?** Coaches, Coaching Experts, Content Creators, eCourse creators, Marketers, Course Creators, Bloggers Shop Owners and anyone else looking to promotoe digital products or content! **Support** If you have any questions or suggestions, please feel free to reach out via Creativemarket or www.andrewpixel.com. I usually respond within 24 hours!

Are you struggling to make your coaching business stand out? Maybe your market is crowded, you don’t have an “in your face” personality, or maybe you’re stuck figuring out what makes your business different. Here’s what you need to know about branding for coaches. Let's get started! Why is branding important for coaches? Do you know what Apple, Nike, and McDonalds have in common? They all understand the importance of GREAT branding. People are so familiar with these brands that they buy just because of the name. Sure, they have far more resources to build their brands. But even small businesses can learn from their strategies. First, why is branding important for coaches? Because without it, you’re just another coach. At its core, branding is about setting yourself apart in a crowded marketplace. Your brand is much more than a logo or a catchy tagline. It's your unique identity as a coach and gives people a reason to choose you over others. A report by Lucidpress shows that a consistent brand identity can increase a company's revenue by up to 23%. Moreover, 46% of consumers are willing to pay more to buy from a brand they trust. In fact, good branding is so lucrative that people even set up their own branding coach businesses. Here are some other reasons why branding is so important for a successful business: Differentiate yourself: Make yourself visible in a crowded market. Show your unique strengths: Highlight your USPs. What makes your coaching offer different and more valuable? Attract your dream clients: Reel in clients who click with your offer. Build trust: Create a personal bond with your audience. If people trust you, they're more likely to want to work with you. Grow your business: Increase your client base and set yourself up for long-term success. To reap these benefits, you need to know EXACTLY what your coaching brand is. Let’s cover that next. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. What is your coaching brand Not sure what your coaching brand is? No worries. In this section, we'll dig into the key parts that make up your brand. Your niche If you want a highly successful coaching business, you need to pick a niche. Here’s why. Your niche decides the direction of your brand. And when you specialize, you attract people who really need what you offer. When I started, I helped women with office jobs who wanted to build their own fulfilling businesses. My Facebook group at the time was completely aimed at them. Later, I started helping men too, and shifted to focus on “Entrepreneurial Leaders.” Today, I'm like a "Business Big Sister." I help people find freedom through running their own businesses. At every point, I knew exactly who I was catering to and what I was offering. This clarity let me put together a message that resonated with my ideal clients, making it easy for them to find me. P.S.: Want to learn more about what are the most profitable coaching niches? Then this video is for you: Your Unique Selling Proposition (USP) Being unique is what makes your business stand out. This often involves a different approach or offering a unique solution. Here are some examples: Career coach: Specialize in using LinkedIn to land dream jobs. Financial coach: Focus on helping freelancers or artists manage unpredictable income with budgeting systems. Fitness coach: Help retirees get into the best shape of their lives using a particular type of low-impact exercise. Nutrition coach: Specialize in plant-based diets for athletes, offering meal plans and nutritional guidelines that maintain protein levels and muscle mass. Communication coach: Cater to non-native English speakers who are in leadership positions. You could focus on cultural communication barriers and business terminology. A unique angle grabs attention AND attracts the clients who are looking for your specific type of coaching. For instance, I started my current business when I saw the following: There wasn't a good product for people who wanted to leave their corporate jobs and become small business owners. So, I made them my target audience. This helped me stand out in the crowded field of business coaching. For more, watch this short YouTube video where I share the three big things that make a business stand out: Your brand visuals Your brand's look plays a HUGE role in how people perceive your coaching services. This includes your website, social media posts, and overall design. That’s why I recommend investing in quality branding and design.If you cut corners on your logo or website, your clients will notice.To be seen as a professional, you need to look the part. If you look amateur, potential clients are less likely to buy your high-priced services or coaching packages. Your testimonials Simply put, a testimonial is a positive review from a happy client. They’re super important to build trust. Stats show that 77% of people look at online reviews before they decide to buy something. And if your website has reviews, people are 63% more likely to actually buy from you. Coaching isn't cheap. So, potential clients want to feel confident that they're making a wise investment in you. Reading testimonials can offer them that peace of mind. Imagine someone is checking out your website. They like what they see, but they're still unsure. Then they read a glowing review from a past client who raves about how you changed their life. Boom! That's the push they needed. Plus, well-placed testimonials can serve as key elements of your personal brand. They not only show what you do but also how well you do it. Your voice If you're starting out in the coaching world, you might feel overwhelmed about creating content. But here's the thing: Your voice is a crucial part of your brand, and the best way to find it is to start using it.The key is not to overthink it and to simply start writing as yourself. Feeling stuck? Try this exercise: Set a timer for 15 minutes and write about something you’re passionate about. Whatever comes out of it is good enough. Do this regularly, and you'll find that not only does writing get easier, but your own voice starts to shine through. This will make your coaching more relatable and unique. Next, let’s take a look at your coach branding strategy. 5 strategies to build your personal coaching brand Want to know how you should brand yourself as a coach? I’ve got five strategies you can use to make your coaching business stand out from day one. Strategy #1: How are YOU different? The first coach branding strategy is to differentiate your brand based on how YOU are different. As a coach, you’re a huge part of your business brand, especially when starting out. Start by asking yourself: How are YOU different from your competitors? Do you have characteristics or a background that your competitors don’t have? How is your personality different? How is your coaching style or your voice different? How are your stories different? That’s not all: How is your experience different from your competitors’? Do you have more years of experience? Do you have better qualifications? Is your experience more diverse? Take a minute to think this through and let me know in the comments below how YOU are different. Because I promise, you are. If you’re struggling with this let me share an example. When I first started helping people build their own online coaching businesses, I thought, “There’s no way I can stand out!” I don’t have an in-your-face personality, I don’t have a crazy story, and I’m pretty “normal,” for lack of a better word. (Sound familiar?) But then, I dug deeper and I realized that I was different in a lot of ways. My experience was different because I built my first online business WHILE working a demanding job, which most of my competitors had never done. Also, I have a background in engineering, which is pretty unique for this industry. (And it’s also kind of cool to be able to share that I used to be an engineer for the Space Station.) And last but not least, I love to watch TV shows. You might think this last trait is not a big deal, but I can’t tell you how many people have told me that they so relate to the fact that I love to watch TV because it shows that I’m human! This should have you well on your way to standing out. And that’s just with one strategy when it comes to branding your coaching business! Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Strategy #2: How is your “secret sauce” different? The second strategy is to differentiate based on your “secret sauce.” In other words, how you help your clients get results. For example, a lot of my clients are health coaches. And you know what? Each one has their own “secret sauce.” For instance, one of my students helps people lose weight using herbs, another one helps them using customized workouts, and yet another one helps them through mindset work. And that’s just a few examples! Your “secret sauce” will help you stand out big time. And the next branding for coaches strategy is going to help you stand out even more while building a powerful relationship with your ideal clients… Strategy #3: How are your values and beliefs different? Strategy number three is to market your business based on your values and beliefs. What do you strongly believe and stand behind? What could you shout from the rooftops all day long? For example, one of my students is a career coach who strongly believes that you CAN have the career you want without working 24/7 and burning out. And her entire brand is centered around that. And you know what I love? Her brand is completely different while being equally powerful compared to one of my other students who is also a career coach. However, this other student’s core value is that your job is not just a job. She believes that it can and should also be something that you LOVE, your calling. Can you see how even though these two career coaches technically do the same thing, their businesses and brands are so different that they naturally stand out in very different ways? And the beauty of this is that these beliefs are simply the result of their own experiences. We all have these strongly held beliefs. Here’s one of mine: I believe that anyone can build the life and business that they want IF they truly want it and they’re willing to do the work. Not only can you differentiate your business based on you and your values, but it’ll also help you create stronger relationships with your customers. Speaking of customers, they’re key to succeeding with this next strategy… Strategy #4: How is your audience different? Strategy number 4 is to differentiate based on your audience. Think about it like this: Walmart and Whole Foods both sell groceries, BUT, the audiences that they’re selling to are very different. Walmart is geared toward more price-conscious customers, so its business centers around low prices. As a result, the customer service might not be as great and the experience might not feel as luxurious, but that’s OK. Their audience doesn’t care about those things as much as getting lower prices for their groceries. With Whole Foods, though, their audience cares much more about the quality of their groceries and experience. Accordingly, the brands that Whole Foods stocks are quite different, and their shopping experience in general is a bit more pleasant, to say the least. Because their audience cares more about that. Once you’re clear on how your audience is different and who they care about, you’re ready to implement the final strategy… Strategy #5: How is your product different? The final strategy is to make your business stand out because of your product. No matter if you’re selling a coaching service or a course that lets people guide themselves through your coaching process, you should definitely be incorporating this strategy as your product SHOULD be different. At least if you want to make sales. You have to be able to answer: Is your product more comprehensive? Do you provide better service? Is your process more cutting-edge? Are you able to help your clients get results faster? Does your product make the process easier for your clients? Note: You don’t have to overcomplicate this! When I was starting out, I decided I was going to differentiate my product by creating the most comprehensive course on the market, which it still is, for building your own online coaching business. Branding your coaching business with even one of these strategies can make a massive difference for your business. When done right, using personal branding for coaches will help you attract more customers who are also a better fit, and of course, make more sales. Next, let’s learn how to use these strategies to create a compelling brand story. How to create a personal coaching brand story Personal branding for coaches means implementing the five strategies into a unique narrative. A strong brand story is more than just listing some facts about yourself. It's a powerful blend of your values, your special offerings, and the people you want to help. Here’s how to put your coaching brand story together so that it speaks to people. 1. Identify your core values and beliefs As mentioned above, your marketing should reflect your values and beliefs. That’s why you need to know what you really care about. Here are some useful questions: What makes you happy? What can't you live without? What’s most important to you in your business? What words do you want people to use when they describe your business? What's something you've always stood by? When you know your values, show them in your business. This is how you build your own personal brand that genuinely reflects you. For example, are you a… Relationship coach who believes people don’t need to settle Financial coach who believes finances are really easy and can be automated with a simple system Weight loss coach who believes weight loss is about a three-step system …You get it. The point is, what’s something you strongly believe in, in your business? Those are your values and beliefs. 2. Create your story Next, you want to combine all five strategies to build your own story. Your story is your unique brand asset. It’s something no competitor can ever take from you. And no, it does NOT have to be a “rags to riches” tale — unless that’s your truth, of course. For instance, before I started my current business, I had a six-figure corporate job. Yet I felt unfulfilled and trapped in endless, uninspiring meetings. Then a series of family health crises happened. My mom was diagnosed with cancer, my dad had to have emergency heart surgery, and my sister suffered a serious accident. These events were a huge wake-up call. I realized that what I needed most was the freedom to be there for my family. This is what drove me to start my own coaching business. I wanted to live a life of freedom so that I could spend time with the people I love the most. Family and freedom became my guiding values. This adds realness to my brand and shows clients why I'm the right coach for them. My message resonates with people who want to start their own businesses and change their lives. 3. Build a community Your values and your unique story draw people in, but it's the sense of community that keeps them coming back. Here are three big benefits of having a supportive community. It: Makes your brand stronger Deepens the connection your clients feel toward you Helps you understand what your audience needs and wants Your audience WANTS to hear from you. Otherwise, they wouldn’t be your audience. To keep your community thriving, you've got to communicate regularly. Like, in my case — I send out emails filled with useful tips several times a week. These emails are value-packed which means that people like getting them and often share them with their friends. Nurturing this connection is how you turn your audience into your biggest cheerleaders. They’ll then happily spread the word to others. Here's more on how to create a strong personal brand: https://youtu.be/7zkkwEckB_U Now, let’s move on to some strong coaching brand examples. Examples of successful coaching brands Looking for inspiration in building your own coaching brand? Your can learn A LOT from great personal brands. Check out these branding for coaches examples who have mastered personal branding. Marie Forleo Marie Forleo was named by Oprah Winfrey as a thought leader for the next generation. What sets Marie's life coaching brand apart is her emphasis on values and purpose. As she often says in interviews, "It's not so much about what you sell, it’s about what you stand for.” What do you value and what inspires you? Her beliefs come through in the genuine and upbeat way she talks online. This mix of being authentic and easy to relate to makes people love her and trust her as a coach. Cultivitae Emily Liou, a former student of mine, wasn't fulfilled in her work. She was a top sales rep and later a recruiter for Fortune 500 firms but felt something was missing. Tapping into her unique skills, she started her own coaching business, Cultivitae. Now she helps people get better jobs and be happier at work. She’s a perfect example of using what you already know to build a successful coaching business. She found her niche by thinking about her past work. And she used that knowledge to start her own business. This is what creates her strong personal brand. Top Law School Consulting After working as a high-level lawyer, my student Mara Freilich shifted her focus to helping others get into top law schools. She now has a successful business doing just that. Mara understands that your story and how you tell it matters the most. And she helps her clients present themselves in the best way, regardless of their grades or test scores. Her business name, "Top Law School Consulting," says it all. When you hear it, you know exactly what she offers. Such a descriptive name also reinforces her brand as a go-to source for expert help. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The best coaching branding tools Your coaching business should give you freedom. And having the right tools can help with that. Let’s go over my top three online coaching tools to boost your brand. Canva Canva is an easy design tool for brand design for coaches. It lets you create high-quality visuals — which are crucial for brand consistency. They make your brand memorable and help your audience instantly recognize your coaching services. While I have a designer nowadays, I still turn to Canva for quick posts when I need them. It's a great way to make your brand look professional without hiring a designer. ActiveCampaign or MailChimp Emails are a direct line to your audience, making them essential for community-building. Email is actually my favorite way to talk to my audience. It also makes me the most money, bringing in almost 95% of my revenue. I started with MailChimp and recommend it if you’re new to email marketing. It’s effective and simpler than Infusionsoft, which I use now for my large email list. ActiveCampaign is another option. ElegantThemes Divi Your website is usually the first place people go to learn about you and your coaching. It tells them who you are and how you can help them. So, it should really speak to your audience’s needs and interests. Luckily, creating a beautiful website is much simpler now than when I first started my business. Divi is an easy tool for building your website without needing to know code or hire a designer. I highly recommend it if you’re building your first website. Next steps There you have it. Branding for coaches made easy. As a business owner, you need to have a powerful personal brand. Good branding makes you stand out and helps people remember you. Now, if you’re ready to leave your 9-to-5, then check out my free blueprint for building a successful online coaching business. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Read more: How to Market Your Coaching Business How to Price Your Coaching Get Coaching Clients with These 14 Strategies

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These elegant, aesthetic and bespoke social media templates are designed for Social Media Managers, Coaches, Coaching Experts, Thought Leaders, Content Creators, Marketers, Course Creators, Bloggers, Business Owners and anyone else who's looking to upgrade their content, educate their audience and increase their engagement! ✅ Get these templates as a part of an Ultimate Coaching Bundle - https://crmrkt.com/N15Obd With these simple drag & drop Canva Template You'll be able to: ✅ Create new social media content in record Time (All the templates already contain all of the images and real text - no lorem ipsum) ✅ Forget about the headache of trying to figure out what kind of content to make. Just choose from hundreds of ready made templates, add your own branding, tweak the text and you're ready to go! ✅ Easily show off your expertise and attract new quality clients by posting educational content - forget about chasing leads. Instead let the clients come to you!:) The template kit contains a total of 630 templates (210 designs in 3 size variations) + 30 carousel layouts in two sizes which means that they perfect for Instagram, Facebook and Pinterest! What's more, you can forget about lorem ipsum - only real text was used in this template bundle, giving you a head start when you're adding in your own content! Main Features 660 Templates Total 630 (210 Designs x 3 Sizes) Templates + 30 Carousel Layouts Perfect for Instagram, Facebook, Pinterest and Blogs Inlcudes 3 Sizes - Square (1:1), Vertical (2:3) and Story (9:16) Fully Editable in Canva (even with the FREE Version!) No Lorem Ipsum - Real Text Only Easy to Add your Own Branding Wide Selection of Layouts 12 Editable Highlight Covers Included Images Included! Support If you have any questions or suggestions, please feel free to reach out via Creativemarket or www.andrewpixel.com. I usually respond within 24 hours!

One of the biggest struggles for new coaches is getting your first coaching client. In a world where there are so many distractions all around us, trying to figure out what strategy to use and how to use it can be overwhelming. In this blog post, we’ll talk to real…

Wondering how to be a leader in your niche? I'm sharing my top tips four building expert authority and trust with your audience.

Today we want to share with you one of the best (and cheapest) investments we made for our business when first starting out. You guessed it, it was Building A StoryBrand by Donald Miller…