Learning to structure a signature coaching program for your coaching business can be overwhelming. There are experts who swear that 5-figure masterminds are the best business model, some who recommend in-depth courses, and many who have become successful with a simple 1-on-1 model. In this blog post, we’ll cover how…

Don’t know where to start in creating your signature coaching program? Build a coaching program that attracts high-end clients.

WHAT DO I PUT IN MY COACHING PACKAGES? LIFE COACH TRAINING// Crafting coaching packages that sell is both an art and science. So, if you’re at the point in your online coaching business where you’re wondering how to create coaching packages and how to sell coaching then this is the video for you!

How do you create your signature coaching program? Read on to get the steps and a template to set up your first offer.

If you want to scale your coaching business, read this! This is the guide on how to create a group coaching program that ACTUALLY sells!

Here’s how you can create your own signature coaching program that will bring in a steady flow of high-ticket clients.

If you’re wondering how to create a high ticket coaching package and how to get coaching clients then this blog & video are for you! Coaching coaches is my thannng and I’m giving you my BEST secrets on how to create coaching packages that sell.

If you want to scale your coaching business, read this! This is the guide on how to create a group coaching program that ACTUALLY sells!

If 1:1 client work is burning you out, then developing a group coaching program is the solution you’ve been looking for! In this podcast episode and YouTube video, I’m going to teach you how to develop your first group coaching program, what needs to go into it, and walk you through the 3 key steps […]

Launching a coaching program has a lot of moving parts and it can be overwhelming. With the right plan, a launch can attract your dream clients, increase business revenue, and decrease stress and overwhelm. Before launching your next coaching program, let’s talk about the 3 major steps and what it entails.

Explore why selling a coaching workbook as a digital product is an excellent idea for coaches like you, looking to build a passive income.

Your signature program is the unique-to-you program that you offer to your target audience (AKA Dream Clients). It’s a sure-fire way to establish yourself as a leader in your area of the wellness industry. In this post, I'll show you how to create your rocking health coaching signature program in 5

Recently, I chatted with Michelle Smith about how to turn her high-value course for teachers into a high ticket coaching program.

CREATE MINI SIGNATURE OFFERS: SELF LED OFFER SUITE/ There’s a sweet spot in using your Self Leadership to develop signature offers in your online coaching business. First, learn to get into alignment with the content that wants to express through you. Click to learn more!

How do you create a high-end coaching package? Here's THE guide you need to sell your coaching successfully.

WHAT DO I PUT IN MY COACHING PACKAGES? LIFE COACH TRAINING// Crafting coaching packages that sell is both an art and science. So, if you’re at the point in your online coaching business where you’re wondering how to create coaching packages and how to sell coaching then this is the video for you!

Inspirational free coaching questions for your clients, coaching sessions, social media & more! Includes goal-setting questions & wrap-up session questions.

This article explains how to create a signature coaching program to get more clients. Your program is what your business becomes known for.

This fitness program template is perfect for personal trainers, nutrition coaches, fitness coaches, yoga instructors, etc. It allows you to create fitness programs professionally and efficiently, and make changes to each client when necessary. Get this template to impress your client and frees up time for you to market your services! You can save the template as a PDF Ebook or get it printed as a paper book. The templates are INSTANT DOWNLOADABLE and FULLY EDITABLE. No need for Acrobat, Word, or the installation of any fonts. 🌟 WHAT’S INCLUDED? A PDF with a direct link to 38 pages template including: - Cover page x3 - Table of content x2 - About us - Meet your trainers - What to expect - Challenge timeline - 5-day workout plan - 4-day workout plan - One-day workout plan x5 - Warm-up exercise - Exercise guide x8 - Exercise video list - Helpful Tips - Content page - Meal Ideas - Client reviews - More programs - FAQ - Workout log - Fitness planner x2 - Progress tracker x2 - Back cover 🌟 WHAT SIZE? - US Letter (8.5x11 inch) 🌟 WHY THIS TEMPLATE? ✓ Quick and easy to edit ✓ 100% customizable ✓ Lifetime access & unlimited edits ✓ Save time designing from scratch ✓ Professional & aesthetic look 🌟 WHAT CAN YOU EDIT? Everything! - Text (content, font, size, color) - Photos - Background color - Add more or delete pages 🌟 HOW IT WORKS? ❶ Purchase the listing ❷ Download the PDF on Etsy ❸ Access the template using the link provided in PDF ❹ Edit → Download as a PDF 🌟 PLEASE NOTE - You would need a FREE Canva account to open and edit the template. - The template will only work in Canva, a free online design tool ♥ Like what you see? Find more listings in my shop here: https://www.etsy.com/shop/ShopRShop TERMS OF USE: ------------------- File sharing, distribution, and commercial use of this file or of the printed work from this file are prohibited. © ShopRShop

Got questions about group coaching? We’ve got answers. In this guide, you’ll learn everything you need to know about the concept and how to get started.

Creating a group coaching online program gives you scalability and allows you to earn more. These 3 marketing tips will get your started.

Offering lead magnets is a powerful way to attract your ideal clients and get booked out as a coach. Continue reading to learn 10 lead magnet ideas for coaches to grow your coaching business.

Tips for Creatives // How I Use Streak for Gmail to up-level my inbox management for FREE! Take a look at this post to learn how to make the most of it.

Not sure how to write your coaching philosophy? Still a little unclear about what it is in the first place and why you need one? We’ve got you covered!

If you’re still struggling to stand out in your niche or attract the clients of your dreams, it’s time to create a signature coaching program.

The GROW coaching model is an effective coaching method because the coachee is actively involved in identifying problems and finding solutions to each problem.

Awesome free coaching exercises to use with your clients. These free coaching exercises are brandable, customisable & ready-to-use.

Coaches listen up! The first coaching session is always exciting, but important to get right; here is our first coaching session template!

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Learning to structure a signature coaching program for your coaching business can be overwhelming. There are experts who swear that 5-figure masterminds are the best business model, some who recommend in-depth courses, and many who have become successful with a simple 1-on-1 model. In this blog post, we’ll cover how…

Try this simple life coaching session flow to structure your calls better and deliver maximum results to clients.

Having a signature program is one of the best ways to be seen as an expert & build a loyal following. Here's a step-by-step guide to create a signature program that sells.

Packaging your programs and finding clients can be pretty confusing. How many choices should you give potential clients? How long should your programs be? This week, I’ve asked my friend and colleague, Kathleen LeGrys, to share her best tips on how to package your coaching programs in a way that gets you more clients.

Jessica Terzakis (TER-ZAH-KISS), a content creator with Terzakis and Associates, helps entrepreneurs break out of the “wish they had a program or an online course” cycle by creating it with them or for them. Having a Master’s degree in education and having worked as a high-school English teacher, sh

You may have heard that you need to create a “signature” program for your health coaching business, but you’ve wondered: what is that? How do I know what to include in my signature program? Where do I start? I’ve got you. 7 STEPS TO YOUR SIGNATURE PROGRAM This is a seven step process, and I […]

Wondering how to make money as a health coach? I’m dishing the whole process from A to Z so you, too, can take your passion full-time.

Are you a new coach wanting to start your business in the right way? Then, a coaching contract is what you need. As a business owner, you want to protect your business and make sure you get the money you’re owed, you don’t suddenly get sued by a disgruntled client, and your business is safe. (Spoiler alert: A coaching contract does that and much more.) Today, I, together with legal coach Lisa Fraley, share how you can create a solid coaching agreement for your business. Steps: Why do you need a coaching contract?What should your coaching contract include? How do you use your coaching contract? How do you enforce your coaching contract? What about all those other legal considerations? Further reading: Create a coaching business Who am I? My name is Luisa Zhou. I’ve taught thousands of students and counting how to leave their day jobs and start their own business making anywhere from 10K to 100K plus in less than a year. I started my first online business teaching people the digital advertising skills I’d learned from previous jobs, made 6-figures in 4 months, and quit my job. Today, I teach smart, successful people like YOU how to start your own six-figure plus business. Who is Lisa Fraley? Lisa Fraley, JD is an Attorney, Legal Coach®, Speaker,#1 Best-Selling Author of Easy Legal Steps and the host of the “Legally Enlightened” podcast on iTunes. As a Holistic Lawyer®, Lisa blends her legal expertise as a former health care attorney in a large corporate law firm and the care of a Health & Life Coach through IIN & Coach U to help thousands of heart-centered holistic health coaches, licensed practitioners, and online business owners protect their businesses and brands with contracts, disclaimers, trademarks and more. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Why do you need a coaching contract? Wonder what a coaching contract does? First, research shows that contracts build trust. Your legal agreements will make clients trust you more and that way, improve your coaching services. Second, if you already have a couple of coaching clients, you know that it happens from time to time: Clients who don’t appreciate you, ghost you for no apparent reason, and then blame you for not getting results. Students who keep rescheduling with just a few hours’ notice. People who send refund requests long after your refund period has expired. Even if these situations are relatively rare, you still want to protect yourself from them. That’s what a coaching contract does. A client agreement helps you set boundaries A one-on-one coaching contract is the first agreement or legal document you should have in place as a coach. You see: If you're serious about your business, you should be legally protected from the very beginning. You save time, energy, and a lot of gray hairs by having clear boundaries for your business. You set the terms of your coaching Establishing a coaching agreement helps you set the terms for your coaching. It helps you say, "This is how I conduct my coaching calls, how I respond to messages, and how you can get in touch with me." And look, it’s not all about telling clients what they can’t do. An agreement makes it clear what your coaching program is all about. It protects both you AND your client. As Lisa puts it: “A Client Agreement is the written contract you use with one-on-one clients. It’s your key document for protecting your one-on-one service or program that you have poured HOURS over to develop (not to mention the blood, sweat, tears and dollars!) and it protects the income that you plan to earn. Your written Client Agreement gives you strong legal backing, which helps you feel safe, secure, and confident—and it clearly spells out your client policies in one place so your clients don’t have to dig through their e-mails to remember your policies about refunds, missed appointments, or cancellations so you can prevent headaches and awkward conversations later.” When I started my coaching business, this was the only agreement I had in place. It was only when I added on group programs and courses that I created more contracts. A coaching contract shows your clients what they can and can’t do with our content and program. It: Protects your income. Outlines your responsibilities. Outlines your client’s responsibilities. Sets the payment terms. Sets the terms for your coaching calls. ...And much more. For example, here's how I've been able to protect my business with my contracts: Example: How coaching contracts protect against refunds and chargebacks It’s relatively rare that I get a refund or chargeback request because I offer quality services and products and I’m careful to make it clear who my products are for. Still, it does happen. Most coaching businesses will get at least a few refund requests for every hundred clients or so. (It’s just the name of the business game -- ANY business will get refund requests.) My refund request process depends a bit on the specific request. If it seems that someone just doesn’t feel like paying (and is in clear violation with my terms), I will hold them to the contract. That’s where contracts help. If you’re delivering what you promise, you can feel assured that you are protected legally from wrongful refund requests. I talk more about it in this video: https://www.youtube.com/watch?v=nh4d0gB3bdg&t= Plus, coaching contracts help with chargebacks. You can use your contract to show the credit card company what your terms are and that the client isn’t honoring that agreement. That's how a contract helps you win the majority of chargeback requests. After all, if you have delivered your part of the agreement and you offer a great service, you SHOULD get paid for it. A client who has read and agreed to your terms is responsible for acting in accordance with those terms. In this video, I talk about another contractual issue... Clients who ghost you! https://www.youtube.com/watch?v=6AbzpTzGxSk&t= The most common misconceptions about coaching contracts There are a few things people tend to get wrong about coaching contracts and their terms. These are... #1: Content that you and your clients own Your contract will probably state that you own your own content and your students own the content that they share during the coaching program. But there’s an exception to the rule. Your contract might mention that if a client shares a testimonial in a facebook group or via email you can use it without having to ask. My personal policy is to ask if the testimonial was shared via email (as it’s more private). And if the testimonial is shared in a Facebook group, a semi-public forum, I’ll mark out the name and picture and share it without having to ask. #2: Non-defamation clauses Most coaching contracts have a non-defamation clause that states that a client can’t post false information about the coach. Now, this doesn’t mean that the client can’t post an honest, bad review. Instead, defamation is a false statement that discredits someone’s reputation. For example, if a client badmouths a coach because they don’t feel like paying or the coach holds them to the contract they signed, that would likely be defamation. A review, on the other hand, is a review of the coaching services and their results. This is also not a clause that is unique to coaching agreements. In the same way, most employment agreements have a similar clause. (Which means that you probably can’t badmouth your employer -- but nothing keeps you from reviewing them on Glassdoor.) #3: Responsibility for other clients Let’s say that you run a group coaching program or a course where your students interact in a private Facebook group or a Slack thread. Are you responsible for how your clients behave? A possible scenario is that one student might steal an idea or content from another student. Most coaching contracts will say that the coach can’t be responsible for this. That’s because there’s only so much a coach can do to monitor these situations. That being said, usually, this is a non-issue to begin with. Over five years and with thousands of students who have gone through my programs, we’ve only had one instance where this was even close to being an issue. That time, a student reached out and we had a conversation with the person who was stealing the other student’s content. It ended up being resolved (to the first student’s satisfaction) with that person taking down all their content and issuing a sincere apology. What should your coaching contract include? Let me share a quick story about why you need terms that are specifically created for a coaching business... Before I had made any money in my business, I hired a lawyer to write my contract and website terms. I yelped lawyers in my area and specifically looked for lawyers who worked with startup businesses. Why? I figured they would understand my needs as an online business owner. In the end, I ended up paying them around $3,000 without much to show for it. Well after I paid for the contract, I learned more about the legal requirements for my industry. And I realized that my contract wouldn’t cut it. It was about two paragraphs long and a lot of basic things were missing. For example, my website terms didn’t include a cookie policy, something that is standard for website terms and conditions. The result? I had to hire a completely new lawyer and spent thousands more. Lesson learned: Your contract needs to work for your business. If you’re an online coach, then it needs to take those online requirements into consideration. (On the other hand, if you’re an offline coach, there are other things that need to be addressed, like liability for accidents at your office.) The length of your coaching contract As Lisa explains, one of the biggest mistakes coaches make is to create a short contract. “Each coach is free to be as strict or as lenient as the coach wishes. However, some of the biggest mistakes come from using a very short contract - like 1-2 pages. Many coaches are afraid to send a 4-5 page contract because they think it's "long" and might scare away their prospective client. However, short contracts are generally vaguely worded or incomplete in that they are missing key sections which can work against you. The way that law works is that if something is not spelled out in writing, it's harder to prove or defend. It can more easily be construed against you. You actually need to spell your policies out in detail to be super-clear. For example, if you have a 30-day money back guarantee, instead of writing ‘I offer a 30-day refund’, it's far more clear and protective to write ‘You have 30 days from the date of purchase to request a refund by sending an email to me at this email address.’” The thing is... You need to make sure that your coaching contract is as long as it needs to be. (A great way is to use Lisa’s own legal term templates, which we’ll get to shortly.) Next, we’ll look at exactly what you need to include in your contract. The elements of a coaching contract The good thing about coaching contracts is that you only need to create them once. You then send out this standard contract that you and your client sign. A coaching contract consists of the following parts: Introduction The introduction establishes the purpose of your contract. You identify the parties of the contract (that’s you and your client). Program description The program description gives a clear overview of your coaching program. What’s included? How many hours/calls? Expectations and responsibilities In this section, you list your own responsibilities as a coach. You also list your client’s responsibilities as a coachee. Scheduling and communications What is your policy on contacting you and rescheduling calls? This is the section that establishes your policy. Investment and payment Here you state your program rates, your refund policy, and other payment-related issues. Confidentiality Your confidentiality clause outlines the information that is and isn’t confidential and under what circumstances. Intellectual property rights This is the section where you establish how your clients can use your content. Personal responsibility, disclaimer, and release of claims Here, you tell clients what they can expect of your services and what they shouldn’t expect. You’re basically saying that you can’t promise specific results and that your advice isn’t medical/financial or legal. Other terms This section helps you include different terms that don’t fit in the other sections. For example: How contracts can be terminated and how you resolve disputes. A coaching contract template Now, if you want a secure contract that you KNOW will cover most situations you might face as an online coach, I recommend that you buy contract templates for coaching. Lisa offers DIY templates, which are created for online coaches and cover everything you need in your business. Her legal starter kit for 1-on-1 clients include all the legal contracts you need right now: A one-on-one coaching agreement. A disclaimer. And a website disclaimer, privacy policy, and terms and conditions. And, if you’re just setting up your business, take a look at Lisa’s Sole Proprietor Biz Registration and Taxes package. You can also use a tool like LegalZoom or RocketLawyer. My own preference is Lisa’s templates because as a lawyer for coaches, Lisa has so much experience in the coaching industry. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How do you use your coaching contract? Now, you know how to set up your contract. But how do you actually use it? I have a standard process in place. It’s simple and pretty much automated: When a client says yes to working with you, they will first pay you. After you’ve received the payment, you send a contract. I use HelloSign, which sends the contract straight to your client. It’ll also send reminders, if needed, to your client to review and sign the contract. There’s one important thing to note here: You need to ask them to sign the contract as close as possible to paying you. Why? If they don’t agree to your terms, you’ll need to refund them. And so you should never have your first call before your client has signed the contract. (Or you risk doing work for free.) How do you enforce your coaching contract? In most client relationships, both you and the client will walk away happy with your time together. But sometimes, you will need to enforce your contract. The specific rate of enforcement cases depends (and can vary a bit from industry to industry), but as Lisa puts it: “Sometimes newer coaches can feel more leery of stating and enforcing clear boundaries around payments, refunds, cancellations because they're worried that they'll lose clients, so they may end up with clients missing payments or rescheduling calls up to 30-35% of the time. However, as coaches progress in their practices, usually they feel more comfortable holding their boundaries more (with love, of course!) and may only have to chase down payments or reschedule calls only 10-15% of the time, or even less often.” Enforcing your contract So, what if you HAVE to enforce your contract? When should you enforce it? And how? Lisa explains: “Coaches have the right to enforce their Agreement anytime a client oversteps a boundary or who doesn't hold up their end of the Client Agreement - in other words, as we say in legal-speak, when the client "violates a term of the Agreement." Enforcement can take many forms. It could be calling the client and discussing the situation or sending an email all the way through actually bringing a lawsuit if a significant amount of money is in question and hasn't been paid. The best option is to send your initial correspondence by email (rather than merely talking by phone) so that you have proof that you have reached out to the client in writing to try to resolve the situation and proof of the date on which the email was sent.” Step-by-step enforcement process The step-by-step of enforcing your contract is this: Step 1: Try to enforce your contract amicably. Send a few emails and try to get your client on the phone. Step 2: If this doesn’t work, send your client a cease and desist letter. For this, you need a lawyer’s help. Step 3: The biggest step is to enforce your conflict resolution clause, either in court or in a private proceeding. This is a whole process and comes with a lot of costs so you should only sue in a very small number of cases, if at all. Besides these steps, you’ll also have standard processes in place for chargebacks and non-payments. I have a system set up with a company that handles this for me. But when you’re just starting your business, you’re better off handling this yourself. What about all those other legal considerations? Now you know A LOT about coaching contracts (and you can even get Lisa’s bulletproof contract template to set up one for yourself!) But there are a few other things you might be wondering about for making your business comply with the law. I’ve listed some of the most common questions I get here: #1: Do you need insurance? A contract is actually the first step BEFORE you get insurance. That’s because a contract sets the boundaries for your services. The next step is to get insurance. In most cases, you’re not required to get insurance. But in some industries (mainly health-related industries), you might be obliged to get insurance. You can read more about business insurance on the SBA’s site. #2: GDPR, Canada’s Anti-Spam Legislation, and CAN-SPAM You might have heard of GDPR, CASL, and CAN-SPAM, the EU’s, Canada’s, and the US’s privacy and/or anti-spam legislations. How do you go about meeting these requirements? It actually all comes down to treating your community members with respect. Have a clear sign on your email opt-in form that says that people are going to be added to your email list, a double email opt-in button that people receive when they sign up, and don’t send newsletters to people who haven’t signed up for your email list. (Want to learn more? Lisa has A LOT of great content on this. For example, this article on GDPR.) #3: International clients and legal considerations How do you work with international clients from a legal standpoint? “If you have international clients, you want to make sure you have registered your business locally to prove your business is based in your state. Then you want to be sure that your Governing Law section in your Client Agreement states that the law which will govern your one-on-one relationship is the law of your state. Of course, there may be other international or national, state or local laws you need to follow as well,” says Lisa. Want more? Check out Lisa’s podcast episode on this. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Further reading: Create a coaching business If you want more advice on how to start your coaching business, don’t miss these articles: “How to Start a 6-Figure Coaching Business” Want to know the step-by-step process of starting a 6-figure coaching business? Here you go. “3 Steps to Finding High-Ticket Coaching Niches” Want to find YOUR perfect coaching niche? This post shows you how. “How to Sell High-End Coaching Packages” Wondering what it takes to create a coaching package that sells like hotcakes? I spill the beans here. “How to Price Your Online Coaching Services” How do you successfully price your coaching services? In this article, I share my best tips. “How to Get Coaching Clients Fast: The Foolproof 3-Step System” I have a system for getting coaching clients fast. Want to learn what it is? Read on! "How to Hold a Great One-on-One Coaching Session" Wonder how YOU can be a great coach and hold powerful coaching sessions? Read this post. Ready to create your own coaching contract? There you have it! Now you know why you need a coaching contract -- and how to create one. Next: Set up your own legal agreement. The easiest is to create one yourself with a tool like LegalZoom or buy one of Lisa’s ready-made agreements. Let me know in the comments below: What’s holding you back from creating a coaching contract? (Disclaimer: This article is not meant as legal advice. Consult a legal expert for tailored legal information that applies to your specific situation.)

Step 1 in creating a successful coaching business is developing your signature program! If you're wondering how to create a signature coaching program that sells, this blog will clarify exactly what you need to start getting coaching clients FAST!

Teach your clients to overcome self-critical thoughts and be confident to chase their goals. Free coaching tool included - you can use it in your coaching sessions or even as a lead magnet on your website.

You already have an experience in your work. This can be a good foundation for launching your coaching program. With some effort, it can be an extra income stream for you. You will get the whole system on what to start with and the information you need

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Winging it can only bring you so far. But if you want to support clients on a deeper level, preparing a coaching plan becomes necessary.

CREATE MINI SIGNATURE OFFERS: SELF LED OFFER SUITE/ There’s a sweet spot in using your Self Leadership to develop signature offers in your online coaching business. First, learn to get into alignment with the content that wants to express through you. Click to learn more!

“How can I feel more confident and relaxed going into calls with clients? It feels like a lot of pressure to perform!” If you’re a new coach, you may be feeling some imposter syndrome whenever you join or think about joining client calls! Here are some simple ways to boost your confidence and fee