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As automotive sales slow, marketers need to reassess their strategy and spend wisely. Here are three key routes to success.

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Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master.

By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing Do you know your "why"? There's a path to discovering it, and you'll want to leave no stone unturned in its pursuit. One step on that path is identifyingRead More ›

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Adobe (ADBE) is working with automakers and using Adobe Experience Cloud and Automotive Grade Linux project to help companies bring digital marketing in cars.

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Let’s start at the beginning. What is the “content” of your content? What is the experience, the point of…

Consumers don’t want to be marketed to. They want to be entertained. They gobble up content as quickly as it it's made, and more than half use ad-blockers so they can enjoy programming uninterrupted. Smart brands know if they want to connect, they have to be the entertainment, not just sponsor it.

Foursquare is pivoting towards B2B marketing while Dell’s teams work closer together.

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Content marketing and influencer marketing complement, but don’t replace, one another. Content marketing lays the foundation for influencer marketing — as important as influencer campaigns are to your overall strategy, they have a fatal flaw: You don’t actually control them.

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Despite what digital marketers say, storytelling and selling can work together. See three classic storytelling ads that sold the crap out of the product.

Global cart abandonment has increased 1.3% but why? Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%. The latest installment of The Remarketing.

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7 mistakes you should avoid when making an explainer video Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t.

LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing.

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