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How To Avoid The Biggest Mistake New Coaches Make I work with many new coaches as they create and grow their business from scratch. One of the biggest mistakes I see them make is to call themselves as "just a life coach". Here’s why and what do to instead. You’re a coach intent on growing your coaching practice. You would love to quit your day job and be an entrepreneur. You know there’s freedom and autonomy over on that side and that’s you want. You really want to make a difference in this world. So, you’re doing everything you can to grow you’re coaching practice. If you've always been curious about what it takes to become a successful life coach I've got something for you!!! I created this free report: The Ultimate Guide to Becoming A Professional Coach. >>> Download Your Copy Here <<< Now imagine, you’re at a networking event and you’re circulating. You’ve got your drink, your business cards (or e-cards) and you know the people at this event could be a great match for coaching. Let’s eavesdrop on a potential conversation. (They) Hi, nice to meet you ……as they peer at your name tag ….Sarah. So, what do you do? (You) I’m a life coach with a hesitant smile. (They) Ooohhhh, that’s nice. Then you see them shift away, uncomfortably and start to scan the room over your shoulder. Because really, what the heck when you introduce yourself hesitantly why would anyone take you seriously? You’re a well-trained coach and you’ve heard the stats, coaching is one of the biggest growing industries right now. You’re excited and everyone you know wants to be a coach. Right? Newsflash, most people have NO idea what a coach is. Even if you ask a bunch of coaches, often you’ll get “coach speak” responses. Responses that sound like these “I support people as they navigate life transitions” or “I help people live a fulfilling life” Honestly what does that even mean? I’m a coach, and I know many coaches who stumble and mumble because they don’t know what to say at those networking events. And here’s why. If people haven’t experienced coaching, they don’t really what it is. Now since you’re the professional coach it’s up to you to help the listener understand. The easiest way is to describe exactly what you do in laymen’s terms. Describe it in a way the listener can understand what you’re talking about. And the most direct way is to describe a problem that you help people solve. For example, let’s rewind and start that networking conversation again….. (They) Hi, nice to meet you ….as they peer at your name tag ….Sarah. So what do you do? (You) I’m a transition coach, I help people who have recently moved jobs acclimatize to their new role, so instead of feeling like they’re drowning, they can make impactful contributions and fully engage their new team. I really help them move more quickly through the painful transition and minimize their stress along the way. (They) Wow, I’ve just been promoted and that’s one of the reasons I started attending these networking groups. Can you tell me more? How does it work? Do you see the difference in this style of conversation? In the first, YOU knew what a life coach was, but the listener had either no idea or was confused. In the second conversation, you described the real-world problem and how you help people overcome it. I understand you may coach people on job transition. But once you’re their coach, you will also coach them on relationship issues, stress levels and improving their communication. But, if you don’t help them understand exactly how you as a coach can help them with their immediate need you will never get a chance to coach them at all. There’s an easy formula to create one of these descriptions and I’m going to share it with you. Because I want to help you in any way I can grow your coaching practice! When you’re crafting one of these descriptions, create one that is attuned for your listener’s need. Here’s the step by step formula Know exactly who you help, your niche. What is one of their common problems that you help with? Describe the problem, showing you understand the emotional discomfort that accompanies it. Describe the result once the pain is eliminated. Explain the benefit. The fill in the blank structure looks like this: I’m a (fill in the niche) coach. I help people who ____________(describe the situation)____________ so instead of ________(feeling this pain)___________ they can __________(feel better instead) ______ and (do something great)___________. I really help them ______ (solve their problem) ____and ____ (feel the benefit)_____. Example #1: I’m a transition coach, I help people who have (recently moved jobs acclimatize to their new role), so instead of (feeling like they’re drowning) they can (make impactful contributions) and (fully engage their new team). I really help them (move more quickly through the painful transition) and (minimize their stress along the way). Example #2: I’m a parenting coach. I help (parents of rebellious teenagers) so instead of (feeling frustrated and continually fighting with their child) they can (approach the relationship in a new way) and (learn how to listen and communicate effectively). I really help them (defuse the conflict) and (bring the family together again). So now it’s your turn. Take some time to fill in the blanks for your coaching practice and create your own version. I’d love to hear how it goes. What worked well? Tell me about your success. Make a comment below! If you've always been curious about what it takes to become a successful life coach I've got something for you!!! I created this free report: The Ultimate Guide to Becoming A Professional Coach. >>> Download Your Copy Here <<<
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Episode 157: The Benefits of Creating a Course for Coaches: Scaling, Revenue, and Reputation with Nancy Giere Episode Description Have you ever considered adding a digital course to your coaching practice? My guest Nancy Giere has been creating online courses for 30 years. Tune in to our discussion and you may find the inspiration to begin looking at adding this profitable approach to your offerings. In today's world, digital courses have become increasingly popular, and many coaches are beginning to consider adding them to their practice. I’m joined by Nancy Giere, an experienced online course creator, and we discuss the benefits of digital courses for coaches. She highlighted how courses can help coaches scale their business and offer their services to more people without having to work more hours. Additionally, a course can serve as a lower-priced entry point for potential clients who may not be able to afford one-on-one coaching yet but are interested in learning more about the coach's approach and principles. Online courses or digital courses can help coaches streamline their work and save time by providing clients with basic information and exercises to complete before their sessions. This can make the sessions more focused and efficient while still achieving great results. In the long run, coaches can establish their brand and reputation as experts in their field while providing an additional revenue stream for their business. Creating a course can be a versatile tool for coaches, allowing them to leverage their time, reach a wider audience, and offer value to clients at a lower price point. Coaches can share their expertise, knowledge, and insights with a wider audience, providing actionable steps and tools that clients can use to achieve their goals. The course can also be used as a lead magnet to attract new clients or as an upsell to offer existing clients additional value and support. These digital courses can be a powerful tool for coaches looking to build their brand, increase their impact, and grow their business. By creating a course, coaches can share their expertise with a broader audience, streamline their work, and offer value to clients at a lower price point. It is an excellent opportunity for coaches to establish themselves as experts in their field while attracting new clients and increasing their revenue stream. Featured on This Show: Click here to find out how to work with me Click here to see my new online shop Click here to access valuable free resources for coaches Nancy Giere Nancy Giere is a course creation expert. She works with businesses of all sizes from solopreneurs to Fortune 100 companies turn their expertise into high profit course. She creates engaging, fun, and interactive programs that get results. Website: https://nancygiere.com/ Social: https://www.linkedin.com/in/nancygiere/ Sign Up For The Free Resource: https://nancygiere.com/8easysteps/ Buy The Book: Bundle Your Brilliance: Turn Your Expertise Into Profitable Online Courses
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How to Grow A Business With Soul. Sign Clients Without Social Media with Ash Wylder Episode:155 Episode Description Join me as I speak with Ash Wylder, we talk about how she grew both a massage therapy practice and a coaching business completely without social media. We speak about the connection of coaching, how to value who you are and intentionally use that as the guiding light for how you build your business and to design a business that aligns with your soul. Ash is a writing coach and helps her clients connect with their soul through writing in a playful and profound way. Highlights: Ash founded The Story Breath School as a space for highly sensitive people to learn writing and explore the anatomy of the soul. She integrates her passion for neuroscience, skill development, and mind-body connection into her coaching and poetry courses. Ash discusses her transition from being a massage therapist to becoming a certified coach, realizing the need for a partner career. She shares her decision to build her coaching practice without relying on social media, finding alternative methods to connect with potential clients. Ash emphasizes the power of having face-to-face conversations, sparking curiosity, and using unconventional marketing strategies like posters. She highlights the importance of being authentic, enthusiastic, and unattached when reaching out to individuals about her coaching services. Ash acknowledges that fear and nervousness are natural when engaging in deeply meaningful work, and she encourages coaches to embrace them as part of the process. She discusses the importance of branding and positioning coaching as a fun and transformative experience rather than a heavy responsibility. Ash emphasizes the significance of offering different coaching styles and energies to cater to diverse preferences and needs. The discussion touches on the impact of AI in the coaching and online business world, with Ash highlighting the value of human connection, depth, and individualized support compared to mass-produced solutions. Featured on This Show: Click here to find out how to work with me Click here to see my new online shop Click here to access valuable free resources for coaches Ash Wylder Ash Wylder is the founder of The Storybreath School, a space for highly sensitive people to learn to write. Her goal is to help you pass the pen to your mythopoetic identity and entice your muse back from the neighbor's hot tub to your writing desk. This is soul-deep support for creative living. She helps people through 1:1 coaching and poetry courses that explore the anatomy of the soul. She integrates the cross sections of a deep passion for neuroscience, skill development, and mind-body connection into all of her coursework. No matter where your blocks come up, she can teach you, step-by-step, how to unlock them in trauma-sensitive and neuroscience-backed ways. Website: https://storybreathschool.com/
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How to Get Coaching Clients Series #2 - Mindset Hacks To Make You A Client Attraction Magnet This is the second blog post in my series that shows you How to Get More Clients. Lead generation and finding people, so you can begin helping your ideal client, is the key to success for your small business. If you missed the first one you can go back and read it here In this instalment, I am going to cover how to approach getting high-quality clients so you are the most effective and successful. There are many wonderful strategies and approaches you can take to finding clients for your coaching business. But first, you need to get your mindset in order. Your mindset and how you feel about getting clients is one of the most important aspects that lead to your success. If you've always been curious about what it takes to become a successful life coach I've got something for you!!! I created this free report: The Ultimate Guide to Becoming A Professional Coach. >>> Download Your Copy Here <<< The third and fourth instalments in this series will talk about some short and long-term strategies to get more clients and retain them. There are 6 mindset hacks we’re going to talk about today. Take Consistent Daily Action Start before you feel ready Be selective and listen to your gut Be courageous and ask for the business Play the long game The word “no” does not mean stop Let’s look at each of these in more detail 1. Take Consistent Daily Action Every day, do something even something small to move you toward your goal and make sure to track your progress. I love this story about Jerry Seinfeld and how he started in comedy. I’m quoting Brad Isaac who interviewed Jerry. Jerry’s comments are a powerful reminder to each of us about commitment, practice and the amazing results we can achieve when we take small consistent steps. He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day. But his advice was better than that. He had a gem of a leverage technique he used on himself and you can use it to motivate yourself—even when you don't feel like it. He revealed a unique calendar system he uses to pressure himself to write. Here's how it works. He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker. He said for each day that I do my task of writing, I get to put a big red X over that day. "After a few days, you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain." "Don't break the chain," he said again for emphasis. Whether you are just starting on your journey as a business owner to getting your first paying client or you are passionate about growing the size of your business and you’re ready to up level, small consistent steps are arguably the most important to the growth and success of your business. 2. Start before you feel ready Here’s something I know about you. You are passionate about growing your coaching business and it really matters to you. You’ve invested your heart, soul and a fair ton of time and money up to this point. How do I know? Well, you wouldn’t be reading this if it wasn’t important to you. And because it’s so important to you, it’s easy to continue polishing and perfecting. But practicing and getting ready doesn’t get you clients. Talking to people is what matters, and truthfully, people don’t know that you’re not as skilled as you will be in the future. They will hear your excitement and the level of commitment and passion you bring is more important than getting it perfect. Promise me, you’ll start before you’re ready, and in fact, I’d love it if you would begin today even if it’s just a small step. 3. Be selective and listen to your gut I know you’re eager to get paying clients, maybe you need them for your coaching certification. Maybe you are so excited because you are going to grow this awesome side hustle. Whatever the reason, it’s important that you listen to your gut and trust your intuition. I know it may seem counter-intuitive, me writing a blog about how to get more clients and at the same time telling you to turn some away. But here’s the truth, if your gut is telling you “not this one” I hope you realize they will probably be waaaay more trouble and you will not enjoy coaching them. With 7 Billion people walking this world there are more than enough people to fill your practice. Listen to your gut, and be generous, if you don’t think you’re a good match for them refer them to one of your coaching peers. 4. Be courageous and ask for the business You can do all the right strategies, you can be completely ready to coach but if you never ask for the business you will stay stuck. I know it seems obvious, but you’d be surprised the number of new coaches who do a great breakthrough session with a potential client and then freeze at the moment when it’s time to say, “I’d really enjoy working with you, would you like to sign up today?” So, make sure you don’t chicken out at the last minute. The service you provide is valuable, and it will really help people overcome their issues and live a better life. If you don’t coach them, they may stay stuck forever. You owe it to them to give them this opportunity. If you don’t ask for the business, you are doing both yourself and the client a huge disservice. 5. Play the long game. I know you are in love with coaching and you're very excited about growing your business. This is a good time to get perspective on what you are working towards. Know it’s a long game. You’re not going to be a coach for only 6 months, focus on your long-term goals and results. I recommend you keep in mind that you’re building a professional coaching practice so that it will be sustainable, have plenty of awesome high paying clients who will pay you for years to come. 6. The word “no” does not mean stop. We’re conditioned to hear the word “no” and assume it means rejection. I know sometimes when you hear “no,” you think it a red-light and it means stop don’t go any further. I would encourage you to reframe this assumption. Many times you may ask someone if they would like to begin coaching and they might say “no”. Since we never really know exactly what’s happening in someone’s mind let’s unravel this a bit and look at some possible other meanings. When a potential client says It might mean this instead No Not yet. No I’m not sure it will work for me. No I’m not ready to work on this. No I don’t completely understand how coaching will help me. No I don’t know you well enough yet to trust you. No could mean any of these things or something else entirely. When you hear the word “no” don’t let your inner critic run wild in your imagination and cause you to doubt your ability to be a successful coach. Know that if it’s possible for others to grow a satisfying profitable coaching business then you can do it too. If you’ve had a good conversation and you would really welcome them as a client, continue to build the relationship. Send them the occasional note, keep in touch through DMs / social media, or an article you found that they might like. Ask them if you can add them to your email list and send regular monthly correspondence to keep adding value. You never know when they may be in a better spot to begin coaching, and they will appreciate you’re more interested in them and helping them as opposed to just “getting the sale”. So that's it for this second instalment in the series, I’m curious which of these mindset approaches you found the most helpful. Send me a note to share any of your “ahas”. Read the rest of this series on How To Get More Clients here: #1- 7 Steps To Get Ready To Welcome New Clients #2 - Mindset Hacks To Make You A Client Attraction Magnet #3 - 7 Proven Strategies To Get Paying Clients In The Next 30 Days #4 - 7 Proven Ways To Up-Level Your Business For Long-Term Growth PS> I've created a freebie just for you! It's a PDF you can download today that shares 99 Proven Ways You Can Get More Coaching Clients. Grab your copy >>>>>HERE<<<<
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Today, we'll be discussing 5 self-loving ways to boost your clients' confidence. As coaches, it can be tremendously helpful for you to coach confidence to your clients with a more compassionate mindset, and leaving behind the tough love methods of the past :)
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