Our kids currently go to preschool year-round. Every July they are off for one week and every July we go somewhere fun. The weather in Arkansas is brutally hot during this time, so traveling someplace a little less hot is always a big incentive, too. This past year, we traveled to Wisconsin and stay

I’m not going to lie… it still feels a little strange to be in good company on a podcast called Authors Unite Show. I never thought it was a life goal of mine to become an author , but after surviving the events I share about in Sleeping with a Stranger, I knew I had to share, so I shared in book f

I had a conversation with one of my mentoring clients that really stuck with me. She has so many great ideas. Her mind is racing in 17 different directions. She’s wondering what her next step should be. Does this sound familiar? I used to be the exact same way!

I’m back, with more intimate wedding inspiration! This time, I’m sharing unseen photos from a Miami photoshoot with one of my favorite photographers, Lauren Kinsey. These florals and fresh and romantic, with trailing greenery and just enough hints of mauve and burgundy to transition late Summer bl

Welcome to Zimmerman Podcast episode sixteen. Today, I’m sitting down with one of my students, Cammie Palmer! I first met Cammie when she was in the wedding of a bridal client, before I even created my signature course, The Business Behind the Blooms. Cammie then bought BBB to help her figure out ho

The blog I previously wrote, “ The Lonely Side of Entrepreneurship ” has gotten so much love, and I am so thankful Violet Rose wanted to share it on her blog too, to spread the encouragement!

A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry. Speaking at the conference marked a huge full-circle moment for me. Four years ago, I signed up to attend the Florabundance Design Days con

In my latest Instagram Live I shared what I struggle with most around the holidays. Watch the video below to see how practicing a bit of minimalism has truly benefited both my personal life AND my business.

Wondering if you can really make a livable income on a floral designer salary? You totally can! I solely supported my family of five for the past five years with my floral design business— all with a zero dollar marketing budget! How did I do it?

Welcome to Zimmerman Podcast Episode 63! Today, I’m interviewing Whitney Eckis about how to run a healthy online business. Some of us have been working online for years, managing teams through Zoom and Google Docs. But for others, these past few months have been a sudden and rushed transition to vir

THE USA TODAY has named Sleeping with a Stranger a best seller! This has been a whirlwind first week for this book, and today is no different!

A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry. Speaking at the conference marked a huge full-circle moment for me. Four years ago, I signed up to attend the Florabundance Design Days con

This week is the second episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands. Today, we’re talking about how powerfully color can communicate brand identity!

THE USA TODAY has named Sleeping with a Stranger a best seller! This has been a whirlwind first week for this book, and today is no different!

Two days into the launch of Sleeping with a Stranger and the little book that could is now a Barnes and Noble best seller!

If you’re keeping up with our travel vlogs, then you know that we walked and ate our way through Montreal. Well just after Montreal, we hopped on a train to Quebec and started our adventure there! The train was really the first adventure. I’m convinced it’s one of the easiest ways to travel with a b

Welcome to Zimmerman Podcast Episode 71! Today, I’m sitting down with Whitney Emmons, a floral designer and business owner from Corinth, Mississippi. Today, Whitney is sharing how she’s used quarantine to transform her business and save hundreds of dollars a month by building a stronger business. If

Every single day I quit the same thing - I quit my work. Have you ever been home with your family and that little “ding” sound goes off notifying you of a new email? You immediately check it and feel the urgency to respond right away. While you are simply trying to get your thoughts from yo

I remember it like it was yesterday. It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet a

I’m Jessica Zimmerman. I’m the owner of ZIMMERMAN, a floral + event design studio. Brian is my husband and together we have a daughter, Stella, and twin boys, Perry and Zeke - a full home and even fuller hearts! Three years ago, I was drowning. I owned a rental company and I was working 12

Last year, I was in a meeting with a client; she and her mother had a wonderful relationship with one another. They listened to each other. They respected one another. I could tell they had great admiration for each other as well. I’ve seen lots of different mother daughter dynamics through my years

WE RECENTLY HAD A CLIENT COME TO US SAYING, "IT ISN'T A PARTY UNLESS YOU HAVE FLOWERS, WINE, AND CAKE," AND WE COULDN'T AGREE MORE! WE WANTED TO TAKE THIS BLOG POST TO GIVE A LITTLE SHOUT-OUT TO ONE OF OUR FAVORITE VENDORS AND PERSONAL FRIENDS: PATTICAKES , OWNED BY PA

We love a bride who loves greenery! Of course we love all of our brides, and all of the beautiful flowers they envision for their weddings; but our bride Jaime wanted all of the greenery for her wedding, and it was absolutely stunning! Her birchwood arch anchored the cer

If you’ve read my posts this past month, you know that we’ve been talking about creating community in our local wedding industries. It’s something we all crave, but seems so dang hard to actually put into practice.

Four years ago, I attended my floral idol’s workshop. I remember sitting in the front row soaking in every single word she said, writing down notes like a crazy woman, asking questions like my life depended on it, and seeing images of her beautiful work as they displayed on the screen in front of me

Words from Photographer Danielle Davis ... "When a bride tells me that she loves nature and beautiful golden sunlight, I'm in heaven! And that's exactly what we set out to capture for Whitney's bridals. Whitney is graceful and fun all at the same time and these are key ingredie

This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands. Today, we’re talking about how fonts can set your brand’s tone!

WE RECENTLY HAD A CLIENT COME TO US SAYING, "IT ISN'T A PARTY UNLESS YOU HAVE FLOWERS, WINE, AND CAKE," AND WE COULDN'T AGREE MORE! WE WANTED TO TAKE THIS BLOG POST TO GIVE A LITTLE SHOUT-OUT TO ONE OF OUR FAVORITE VENDORS AND PERSONAL FRIENDS: PATTICAKES , OWNED BY PA

For Thanksgiving, we flipped the script and traveled to sunny California! We had the best time, even though it turns out our kids didn't get on board with my plan for adjusting to the time change and woke up every morning at around four!

One of our favorite floral pieces to make has to be a portrait bouquet. It is the first glimpse a bride has into her wedding day floral. She is able to see all the colors are coming together through the flowers and greenery. This is also the perfect opportunity for the

Welcome to Zimmerman Podcast Episode 96! Guess who’s back? It’s Kelsey Murphy! Kelsey is a present mom, a boundaried businesswoman, and an incredible career and life coach to women everywhere. If you listened to episode 64, you know that Kelsey and I are total soul sisters and I could not be more ex

The years 2011 - 2014 are a bit of a blur. I don't remember everything, but I remember the way I felt after coming home from work each day. I remember crawling in bed night after night thinking to myself, "I just worked my tail off, but did I actually accomplish anything? I worked hard, reall

Shay of Country Duo Dan + Shay marries former Miss Arkansas, Hannah Love Billingsley on his Arkansas farm. The day was filled with family, love and a welcoming rustic warmth.

Hi! How are you doing with your quit time ? Sticking to a quit time is much easier to do when you feel productive during your work hours. My next newsletter is all about making your work hours count - I’ve laid out for you what a typical work day looks like for me. I’ve listed several tips that wil

We love a bride who loves greenery! Of course we love all of our brides, and all of the beautiful flowers they envision for their weddings; but our bride Jaime wanted all of the greenery for her wedding, and it was absolutely stunning! Her birchwood arch anchored the cer

We love a bride who loves greenery! Of course we love all of our brides, and all of the beautiful flowers they envision for their weddings; but our bride Jaime wanted all of the greenery for her wedding, and it was absolutely stunning! Her birchwood arch anchored the cer

We love a bride who loves greenery! Of course we love all of our brides, and all of the beautiful flowers they envision for their weddings; but our bride Jaime wanted all of the greenery for her wedding, and it was absolutely stunning! Her birchwood arch anchored the cer

When I plan and design a wedding, it’s all about the details. I believe it’s the details that truly set weddings apart. It’s so easy for brides to recreate something they’ve seen before, but my job is to create something that is unique to them as a couple. This is where the importance of details com

This fun tablescape was published in the new Spring Edition of Arkansas Bride Magazine ! The editor of AR Bride gave Jessica an inspiration of unique and timeless china patterns and gave her the reigns to make something amazing- and she sure did! Jessica and the team started by

If this is your first Zimmerman Family travel blog, I need to tell you up-front: our trips mostly revolve around playgrounds and food. If you have young kids, you know what I’m talking about. Meals and kid-friendly activities can make or break a trip, and we find it’s best to plan ahead!