If you’re a small business owner you most likely don’t have a large marketing operation budget or a large team, so does creating a marketing plan make sense? Absolutely! I’m sharing the Simple 7-step Marketing Plan for entrepreneurs on the blog.
Want to master cold market prospecting? Then check out John's best and most effective tips that acutally work! Let's do this!
No matter what you decide to do in your business you have to know who your ideal customer is. Yet, market research can be incredibly overwhelming. The good news, it doesn't have to be. On the blog, I'm sharing how to conduct market research in 2021 and beyond.
I'm always looking at ways to make extra money from home that don't rely on my blog. One of those ways is to get involved with paid market research.
Learn how to use affiliate marketing to earn commissions with your business. Discover proven methods and tips for an effective affiliate marketing strategy today.
Wondering how to make money with affiliate marketing without a website? Here's legit what you need to know about no site affiliate marketing
I'm always looking at ways to make extra money from home that don't rely on my blog. One of those ways is to get involved with paid market research.
I’m taking a trip to the Farmers Market via the table! I had a little tabletop inspiration with a trip to one of our local Farmers Markets to enjoy some farm fresh summer veggies and peaches …
Want to master cold market prospecting? Then check out John's best and most effective tips that acutally work! Let's do this!
Wandering around the Montmartre area of Paris this morning
Need professional-marketing materials on a shoestring budget for your business? Here are HAR's four favorite travel agent marketing tools with FREE plans!
7 Famous Markets Around the World
A travel recap for Cork and Kinsale, Ireland -- where to go, what to see and what to eat and drink!
My biggest mistakes as a creative entrepreneur have also been my best learning moments. Read this post to see my top 5 biggest mistakes...
It's been over five years since I started my business, and while many things have changed, there was one thing that hadn't: my email provider. That is
Better Call Your Bear! 100% Cotton 220 GSM Free Shipping In The USA On All Orders $200+ BETTER CALL BEAR T-SHIRT Size Charts INCHES CM SIZE CHEST LENGTH S 19 28.5 M 201 / 2 29.5 L 221 / 2 30.5 XL 241 / 2 31.5 XXL 261 / 2 32.5 Sizes can vary from 2-3 inches because they are measured by hand. 1inch=2.54cm
As you get back into your usual new post-pandemic routine, odds are you’re being met with challenges related to changes in customer habits or service needs, inflation-related obstacles, and just to attracting new clientele and keeping them around. Navigating these factors can be tough for those just starting out with their own business, and for those with longstanding salons alike. So how do you adjust to the changing times, and make sure your business does too? Table of Contents Salon Marketing in 2022 Salon Website Do’s and Don’ts Email Salon Marketing Strategies How to Improve Salon Social Media Marketing How to Retain Salon Clients Final Thoughts With some businesses looking for more and more ways to draw in clients since feeling the strain of the pandemic, online marketing as a way to attract new business isn’t just an option, it’s the option. In this article, we’re going to focus on online salon marketing ideas and digital salon marketing strategies to acquire new clients. From revamping your website through email marketing, social media, and Facebook Ads, to walking through online solutions that might help you thrive even under current inflation levels, you’ll be able to market your business online and acquire new clients in the process. READ: Best Esthetician Services to Offer Clients Salon Marketing in 2022 In the last couple of years, it’s hard to deny that salon marketing and how clients decide on and get their services have changed a lot. After all, many salons had to close for long periods during the pandemic and then reopened under many safety and health regulations that completely changed the way they do business. Not to mention, a lot of customer demand and behavior greatly changed while people were stuck at home for such extended periods, and trends continue to be impacted and reflected in this. When factoring in current inflation levels on top of it all, small businesses have had to roll with the punches and adapt to an industry that’s changing more than ever. Despite all of these changes, you can take solace in the fact that even in uncertain times, the waxing industry is growing more than ever, and is projected to continue doing so in the future. When looking to grow your business alongside the industry, the best way to beef up your client base or drum up services is by increasing and enhancing your online presence in any way you can. This can mean anything from a complete website overhaul to a simple update. Additionally, especially for small business owners, having a strong social media presence is integral for both getting your business out there and gaining notoriety, but also in attracting customers that will be loyal to your business and to you and your estheticians as well. After all, you’re spending a lot of time providing very personal services to your clients - professional waxing isn’t only about hair removal, but the relationships you build with clients that will also keep them coming back. Building a marketing plan for your business isn’t easy, but being prepared and having a good strategy will help you in both the short and long term. From building your website and social presence to creating email marketing content or newsletters, keeping in touch with your clientele and attracting new clients is what will keep your business thriving. Let’s explore how some of these marketing strategies play into the overall success of your business. READ: How to Start a Waxing Business in 2022 Salon Website Do’s & Don’ts Whether you hire someone to help you or take the time to redo your website yourself, you should ensure that your clients will have an enjoyable experience that matches the quality of service in your salon. Having an easy-to-use and accessible website can truly make or break whether a new client decides to book with you, so it should never be neglected. Consider the following questions when creating or updating your site: Is your site easy to navigate? Is important information to the point? Are there any spelling or design errors? After considering these, make sure to have a third party or unbiased friend go through your site to give you feedback and assess your site from a different perspective. READ: Dermatologist vs. Esthetician: Who’s Better for My Skin Care? How to Update Your Salon’s Portfolio After going through your website, take a look at your bios, portfolio, and product pics. Are they up-to-date, sharp, and professional-looking? What about the copy (the text)? Do you have outdated pricing info or are there services posted that you have stopped offering since the COVID-19 pandemic? If so, it might be time to clean up your salon site and give it a new fresh look with updated information. READ: Why Using Pre & Post-Wax Products is a MUST! The Importance of Website Organization When sprucing up or creating your portfolio or your past work, you should always organize by service type and keep consistent organization throughout your site so that it’s easy to learn about services, book, and find information about your salon. Things to Focus on When Organizing Your Website: Waxing services (legs, back, Brazilian, etc.). Spa Treatments (facials, massage, laser, etc.). Have a separate location page with parking info. Note what products you use or retail. If you use Blue Film Hard Wax or Pink FIlm Hard Wax, for example, note it on your site. The more photos you have on your site with captions, the more you help to optimize your website for leads on search engines. Add a testimonials page and post links to your Yelp and Google Reviews pages. Include small write-ups of what each of your services entails, and have pointed copy on your site to help improve your SEO or search engine optimization. Having a good SEO strategy for your site means that your salon site is more likely to pop up in a Google search, and therefore more likely to have new visitors. People are out there searching terms like, “leg waxing Atlanta,” or “Brazilian waxing on thick hair in Los Angeles,” for example - having good SEO will allow you to be in the top search results for queries like this. These are only a few things to consider when updating your website, there is a lot you can do to make your site more visible. Building your website is an evolving thing and can always be revised, so keep it up-to-date and expand to meet your client’s ever-changing needs. READ: How to Find the Best Waxing Salon Email Salon Marketing Strategies Social media is often considered at this point to be the be-all and end-all for many in marketing. However, social media marketing isn’t all you need to attract new clients and reach a new audience, especially since your posts are often only going to reach a fraction of your audience online. That’s where email marketing comes in! A targeted email marketing strategy, when used in addition to social media, will allow you to increase client engagement, potential viewership, and overall interaction of those subscribed to your newsletter or updates - which can provide a big return on investment. The best salon email marketing tools are separate from salon management which does things like appointment setting, and inventory management, for example. Though your email marketing software should be its own entity, it should be able to integrate with your salon management, or appointment scheduling systems so that you can manage your contact list in one place and have the least amount of limitations on what you can provide your readers. READ: How to Become an Esthetician: The Ultimate Guide What to Consider When Making a Salon Email Newsletter Pick a day or multiple days a week that you want to send out a newsletter. As you build up more of an audience, you can adjust the day and time you send out your newsletter based on your audience’s engagement and open rates. Remember, the more content you create, the more you can send out a newsletter. There is no limit to what your newsletter can be about - sharing what your salon and estheticians are up to can help to build loyalty and engagement amongst clients. Here are a Few Newsletter Topic Ideas to Get you Started: New Product Announcements Think something along the lines of introducing new waxing products being used in your salon. Think of announcing specialty formulas like Starsoft Hard Wax for sensitive-skinned clients, or even staple ones like Black Film Hard Wax for those with coarse hair. New Equipment Announcements Use tag lines and language to get clients excited to be serviced with new equipment. Think of opening with something like, “We’ve got a brand-new professional wax warmer and we can wait for you to come to help us break it in!” The benefits of formulas used in your salon “Client of the Week” or “Client of the Month” segments “Technician of the Week” or “Technician of the Month” segments Highlights of different services provided in your salon Think of titles like “Highlights of Brazilian Waxing” or “Benefits of Facial Waxing” to intrigue readers. Your newsletter can be set up in a variety of different formats, from anything like a longer social media post or a mini blog, to a series of mini-stories regarding whatever’s relevant or new at your salon - or just about whatever you want to talk about regarding your business! Be sure to provide all of the necessary links to your website, socials, and to the specific thing you’re talking about in the newsletter. READ: How to Use Hard Wax Like a Pro: The Complete Guide How to Improve Salon Social Media Marketing Beyond just posting on Instagram and creating enticing Reels to attract clients to your salo, you can take things a step further to get your name out there. Beyond paying for Instagram ads, you can also go above and beyond in your use of social media by paying for local Facebook Ads. Many may think that Facebook is dead, and that may be truer for the Zoom generation, but reaching the millennial crowd and up through Facebook can still work for you. Using Facebook as an online advertising tool is a great way to reach new clients. When we talk about using Facebook, we’re not just referring to great posts, we’re talking about creating real, targeted Facebook ads for your local clientele. Facebook Ads can be a low upfront investment with a great return. If you pay $10 for one ad and acquire one new client from it, they can generate 10 – 50x that amount when becoming a long-term client. In addition to ads, Facebook is still a hotbed for interacting with your current clients and a wonderful way to stay visible to clients who are still in quarantine and waiting to get in with you. READ: Starpil Wax Product Ingredients You’ll Love How to Retain Salon Clients Once you’ve attracted clients to your business through your improved website and SEO and email and social media marketing/ads, how do you keep them coming back? Even with the prices of products and services increasing, having a consistent and loyal client base means everything for your business. When thinking of ways to retain your clients, it’s really all up to you and the quality of service you provide to keep them coming to you for their waxing services. If you not only engage with clients and make them feel truly comfortable, safe, and pampered during your services, you’re both building a relationship with them and giving your services more value for the prices you’re charging. Remember you want to provide them with an experience that when paired with their waxing results, will make your clients keep visiting you as a priority (even in tough economic times). Building a relationship with clients in addition to giving them great services will make all the difference for both them and you. For them, they’ll be able to visit an esthetician they enjoy going to and receive an experience that truly brightens their day and makes them feel more confident, and you get to form a close relationship with clients who will support you and your business no matter what - and that makes everything worth it! READ: How to Make Your Salon More Inclusive Final Thoughts When starting your salon, you might worry about how to attract customers in a constantly changing aesthetic and economic environment, not to mention retaining them once they’ve visited you. With the right email and social media strategy, plus an easy-to-use and SEO-driven website that will encourage people to learn more and book with your salon, you’ll be able to create a lasting impression that will keep existing clients engaged, and new ones coming in. Having a salon that adapts to the times and rolls with the punches isn’t easy, especially for a small business owner in 2022. However, with the right plan and follow-through, your business will continue to grow and thrive - and both you and your clients will benefit!
Let's discuss the 5 influencer tiers. Learn what makes an influencer nano, micro, mid-tier, macro or mega. Plus when you'd want to partner with each for the best campaign ROI.
Do you have a goal that you want to achieve for a long time? Well, we are here to share a secret with you that will help you achieve your goals. This secret method is known as S.M.A.R.T. goals. Learn more about it here.
Home Buyers are Looking and Rates are Headed Up
This post originally appeared on Happy to Wander in 2017. Once upon a time, my blog earned me 18 cents, and for weeks, I felt like the coolest, most successful blogger in the entire world.
Leveraging content to drive awareness, permission and sale An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable,.
When volatility picks up and you want to reduce your single stock risk, looking at ETFs for both short and long-term investment opportunities makes a lot of sense
I'm a mom who's been making money online for more than 18 years. This is, by far, my favorite way to make money from home and you don't even need any previous experience. I didn't have any when I started either. One year later, I was making $10,000/month!
Buyer Beware! Before I became nutritionally savvyl, I used to be fooled by clever food marketing tactics. Do not be tricked into thinking processed and packaged foods are as healthy as they purport to be. Let’s examine some common sneaky labeling tricks used by food manufacturers: 1. “Fat Free” The media and junk food industry try to convince us that eating “fat-free” foods will actually make us thin and healthy. I used to buy into this concept – and was left feeling confused when my daily ritual of eating fat-free licorice made me fat. So exactly why is the North American population getting fatter and fatter while consuming this “low-fat/fat-free” food? Low-fat is a synonym for HIGH SIMPLE CARBOHYDRATES (SUGARS!) Check the labels on low-fat/fat-free foods. Look how high the sugar and carbohydrate levels are! Simple carbohydrates (sugars) spike our insulin levels. This suppresses fat oxidation (i.e. fat burning), making eat easier for dietary fat to be stored whenever you eat in caloric surplus. Remember: Excessive caloric intake of any food is what makes you fat. Key point: Whenever fat is removed from a food product, the only way the company can keep the food palatable is by overcompensating with more sugar, sodium, artificial sweeteners and other questionable chemicals. 2. “Made with Real Fruit” How many times have you read “Made with Real Fruit” on the packaging of juice boxes, fruit snacks, gummy candies, cereal bars and even toaster pastries? These sugary foods are made with fruit puree. Their high sugar content; however, is not coming from the fruit, but rather from loads of added sugar and high-fructose corn syrup! You are further ahead buying real fruit (apples, bananas) that provides fibre, vitamins and antioxidants. RULE: If you want to increase your fruit intake, then buy fruit. If you want candy, then buy candy. Do not confuse the two. 3. “Made with Whole Grains” Products such as bread, cereal, crackers and potato chips will proclaim themselves to be “multigrain,” “12-grain,” “made with whole grains” or “made with whole wheat.” At a first glance these seem fantastic because we all know that “whole grain” and “whole wheat” provide an excellent source of fibre and is associated with a reduced risk of heart disease, diabetes and digestive problems. But do not assume these labels mean the product is made with 100% whole wheat. For all we know, the food is made with only a “sprinkle” of grains, which may be whole or refined. RULE: Look for “100% whole wheat. It will be the first ingredient on the package because ingredients are featured in order of quantity, from most to least. And remember that a good source of fiber has at least 3 grams per serving. Minimize consumption of products with refined white flour appearing in the list of ingredients. Note: you don't have to demonize white flour. Click here to learn how to factor discretionary calories into your diet without sabotaging your micronutrition. 4. “Fortified With...” or “A Good Source Of...” Added nutrients camouflage junk food. Perhaps your toaster pastry has added fibre, but do not overlook its high sugar, salt, high fructose corn syrup and hydrogenated oil content. The latest trend among food manufacturers is adding fibre to foods such as ice cream, yogurt and even juice. But do not assume all fibre is created equal. The fibre being used in many foods are “purified powders” such as inulin, polydextrose and maltodextrin. According to the Center for Science in the Public Interest, these isolated unnatural fibres are unlikely going to lower your blood cholesterol or blood sugar, and some of them will not even promote regularity. Why purchase pasta made with refined flour and added inulin, when you can purchase 100% whole wheat pasta that contains traditional sources of heart and bowel-friendly fibre? And perhaps your granola bar is labeled as a “good source of calcium. But did you know that a food product only needs to contain 10% of a specified nutrient to be labeled “a good source of…”? It turns out that eating one granola bar provides you with a mere 8% of your daily recommended amount of calcium. You would be further ahead eating cancer-fighting broccoli, which provides you with more calcium than a glass of milk, as well as fibre, vitamin C, folic acid, calcium, vitamin K and B6, potassium, lutein and vitamin A. RULE: Despite added omega-3, fibre and vitamins, junk food is still junk food! Buy the real deal instead: 100% whole grains, vegetables, fruits and beans! Remember: junk food is fine in moderation. Just make sure the overwhelming majority of your daily calories are nutrient-dense and loaded with fibre. The key is not to exceed your daily caloric limits if you don't want to gain fat! 5. Tactics to Disguise Sugar: Manufacturers will use a combination of different sweeteners to fool you into thinking their products are healthy and low in sugar. They use sweeteners such “organic evaporated sugar cane juice” instead of refined white sugar. Although evaporated sugar cane juice does not undergo the same degree of processing as refined sugar does, it is still SUGAR! The same is true for cane sugar, dextrose, sucrose, corn syrup and high fructose corn syrup. When a product contains multiple types of sweeteners, the total sugar content will not appear on the food label. Instead, it appears as several separate ingredients. Since many consumers do not know terms such as dextrose or sucrose, food companies use this labeling loophole to fool you into thinking their products contain less sugar. RULE: Sweets don't have to be demonized. You can factor them into your daily discretionary calories, which represent ~10-20% of your total daily calories. Click here to learn how to start flexible dieting today. Check the list of ingredients before believing the product contains very little sugar. Do not assume the product is healthy because the sugar is minimally processed or organic. 6. “Made with Zero Trans Fat” It is no secret that trans fats increase your risk of coronary heart disease. Studies have demonstrated that trans fats increase your LDL “bad” cholesterol levels and lower HDL “good” cholesterol levels. Food companies are required to disclose trans fat content on their packaging, which is why so many labels read “Zero Trans Fats!”. The problem is that many companies have replaced trans fats with saturated fats, which are just as responsible for contributing to heart disease! RULE: Eliminate trans fats from your diet and keep saturated fat intake to a minimum. If you eat a diet high in saturated and trans fats, this will elevate your “bad” LDL cholesterol blood levels, which increases your risk of developing coronary heart disease. 7. “Sodium-Reduced” In Canada, a company is legally permitted to label a product as “sodium-reduced” as long as the sodium content is reduced by 25%. But oftentimes, 25% is still not enough! Example: 1 cup of chicken broth contains 983 mg of sodium. 1 cup of “sodium-reduced” chicken broth contains 735 mg of sodium!!! RULE: Take the label, “sodium-reduced” with a grain of salt, or in this case, a bag of salt. Look for products that state, “no added salt or low in sodium. Remember that we should only be consuming 1500 mg of sodium a day. Unfortunately, Canadians consume closer to 3400mg of sodium daily. Conclusion: Before buying food labeled as “healthy,” read the ingredients and nutrition facts to get the whole story. Your best approach is to minimize consumption of processed food. If you want to learn how to factor discretionary calories into your diet without sabotaging your health or fat loss, then please click here to learn my approach to flexible dieting. For your better health, Dr. Sara Solomon
Lust auf ein spannendes, crossfunktionales Team und Performance-Marketing in einem der fortschrittlichsten und
Putting wood on the walls definitely isn't anything new but it's a trend that's popping up everywhere
Major retailers are reporting weak numbers, yet overall spending was up during the 2016 holiday shopping season. Economist Danielle Marceau explains this apparent disconnect and where, exactly, consumer dollars are being spent.
Stay informed with the latest natural health news and updates. Explore articles on fitness, nutrition, remedies, and more to enhance your well-being naturally.
Betty's Gay with Midol....
I’m Sasha Martin and I started cooking the world for fun. What I didn’t expect? To cultivate inner peace and a sense of belonging along the way. Between 2010 and 2013, I cooked a meal from ev…
This course is filled with the exact strategies that Hailey Cunningham aka Millionaire Mindset Mama used to make over $450,000 from creating and selling her own digital products in less than 5 months. Not only that, you'll get to resell this very course as your own and pocket 100% of the earnings. Yep, it's like getting all the tools you need to succeed and a business-in-a-box, all wrapped up in one! Here's a sneak peak: -Includes ALL the ESSENTIALS you need to start a thriving digital marketing business in your free time without any experience -All the tips and tricks to succeeding at selling on social media and creating content that converts to actual sales for you! -All Hailey Cunningham's personally crafted content along with extensive modules featuring some of her favorite collaborators who are experts in Branding, Shopify, Canva, Pinterest Marketing, Mindset Motivation, and more--including myself! -Entry to our Passive Profit Millionaire community and unlock unlimited lifetime access to all forthcoming modules that we add in the future with no monthly fees or upsell charges! (Did I mention we will keep adding material for you and your customers!?) NOT ONLY THAT - it's a complete DONE-FOR-YOU digital product ready for you to resell for 100% profit that is all YOURS. If you're having a hard time picking a profitable niche, creating the right product OR you don't have a transformation story or social proof for the product you're selling - this is for you! ARE THERE ANY OTHER FEES OR ONGOING CHARGES? No! This is a one-time purchase with no upsells. You pay once for this and your customers pay you directly and all profit is 100% yours! DO I ACTUALLY GET TO KEEP 100% OF THE $$$? YES! Passive Profit Millionaire comes with Master Resale Rights which means you can resell this product and you make 100% of of the profit with every sale! DO I HAVE TO SELL PASSIVE PROFIT MILLIONAIRE? No! It is yours to teach and sell to other but Passive Profit Millionaire is a course in and of itself that will teach you how to create, brand, and sell your own product, in whatever industry that might be. It teaches you profitable skills to make money online, no matter what you're passionate about! For detailed breakdowns of our Agreements associated with Passive Profit Millionaire such as Licensing Agreement, Distribution Rights, Terms and Conditions and more, please visit our Agreements page here. By purchasing you are acknowledging consent of agreement. Once you purchase, you will be taken a registration page where you will enter your name and e-mail to register for free on the main portal of Passive Profit Millionaire.
