46% of marketers feel that retargeting is undervalued, so should you be using it? Find out how to get better results with retargeting.

La analítica en Social Media es imprescindible para medir los impactos que nuestras publicaciones tienen en nuestro público objetivo.

All-natural persons whose personal data is processed by a Data Controller (DC) or Data Processor (DP) within the territorial scope of the GDPR, are Data Subjects and hence entitled to these rights. The DC is responsible for allowing data subjects to exercise their rights and to ensure that they can make effective use of them. …

Con il termine Marketing funnel si identifica quel percorso ad imbuto formato dai diversi step compiuti dagli utenti prima di trasformarsi in clienti che convertono. Molti passaggi possono essere resi automatici con un marketing automation software e Più il funnel è corto meno possibilità ci sono che l'utente si disperda. Ti stai domandando il funnel cos'è ? Semplice! Pensa all’ultima volta che hai acquistato qualcosa online e ai passi che hai dovuto compiere prima di deciderti a finalizzare l'acquisto: Hai probabilmente fatto qualche ricerca preliminare per conoscere il prodotto, capirne le caratteristiche ed interessarti ad esso; Nel frattempo avrai visionato alcuni

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Privacy…everyone keeps talking about it and apparently everyone is concerned with it, but going forward does it even matter? I recently watched the documentary, “Terms and Conditions may Apply,” which provides a fascinating look at how organizations such as Facebook, Google, Apple, and others have changed the way they look at [...]

Everything you need to know about developing a powerful venue marketing strategy and driving profits and growth.

The Buyer’s Journey and Why it Matters https://t.co/MJQgVinbr8 #CX @PeterLang #CRO @UhuruNetwork #UX

Do you have a bulletproof marketing strategy? Learn our simple 4-step process to creating a killer strategy that attracts customers on autopilot

The best way to learn the language and structure of business plans is to look at real-life examples. Some great resources to check out are: bplans.com/sample_business_plans.com SBA.gov Entrepreneur.com And at the bottom of the post we’ve listed some sample plans. This is a list of elements most business plans should include, but be …

www.intersectionconsulting.comAlthough strategic and tactical differences exist between B2B and B2C marketing, I think it’s important to remember that, in the end, people buy from people. Whether it’s in-store, online or at the head office, the people connecting with your customers make the difference – things like trust, service and integrity are universal and transcend every marketing sector.

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Buon Mercoledì a tutti. E mentre si lavora a pieno ritmo davanti allo schermo, abbiamo anche il tempo di condivivere le ultime novità del mondo social: I trending topic sbarcano su Facebook Non più soltanto Twitter: adesso anche Facebook fornirà l’andamento delle conversazioni più rilevanti tramite un sistema di trending. A destra del News feed […]

Es herrscht eine Revolution. Egal ob du es magst oder nicht. Marketing wird gerade grundlegend verändert. Deine Kunden sind ziemlich gut darin geworden, nervige

How to prospect and recruit in network marketing. This is your ultimate guide to network marketing success because you may just be doing it all wrong

Directeur produit et power learner

10 Social Media Myths That are Hurting Your Business (And the Truths You Need to Know Instead)

l'essentiel de ce que vous devez savoir sur le RGPD sous forme d'infographie.

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to different age groups. When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand the psychology and habits of each customer base. Easier said than done. This is where customer segmentation comes in. Customer segmentation is the practice of dividing your audience into different types of people. There are all kinds of ways to segment your customers. Some businesses choose to segment by value, frequency of purchase/visit, product interest, acquisition channel, etc. Without segmentation, I don’t think I would have gone very far in business. Using the power of segmentation in my email marketing, content creation, and analytics has allowed me to give the best value to my customers. Segmentation is especially important in reaching different generations of customers. When it comes to age groups, there are three primary generations you may need to reach at any given time. Baby boomers – born between 1946 and 1964 Generation X – born between 1965 and 1980 Millennials – born between 1981 and 2000 I’ve seen a lot of marketers make mistakes when it comes to segmenting by generation. The biggest mistake is thinking that members of a particular generation are all the same—they buy in the same way, respond in the same way, and can be reached in the same way. That’s simply not the case. The other mistake is assuming that every generation can be reached in pretty much the same way. Again, that’s not true. There is enough difference between generations to make us realize that our marketing should differ when attempting to reach different generations. That’s why I wrote this article. I want to dispel some myths around marketing to different generations. First, I’m going to explain each generation—the facts and figures. Then, I’ll provide a quick list of the best marketing methods for reaching that generation. How can you use this article? If you’re selling to all three generations, segment your marketing by generation. Use the marketing techniques most likely to appeal to that specific generation. If you’re selling to just one generation, tailor your marketing around the techniques that will effectively reach that generation. Ready for action? Here we go. Baby boomers A little over 76 million Americans fall into this age group. Baby boomers were born between 1946 and 1964. The “boom” refers to the way the population spiked around this time—post World War II. Of the three generations, Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales. This generation is still growing as many boomers enter retirement and live longer lives due to improved healthcare. If you’re a young person, you may think of the Baby Boomer generation as “old-fashioned” or not tech savvy. And you’d be wrong. Digital marketing—even the most advanced methods—works for baby boomers! In fact, 85 percent of baby boomers consistently spend time browsing and shopping online, and “66 percent of people over 50 in the U.S. routinely make purchases from online retailers.” Fewer baby boomers than Millennials own a smartphone, but still a 43 percent ownership rate is quite high! When it comes to tech spending, boomers are the most liberal. They “spend more money on technology than any other age group.” Nearly half the Internet population is comprised of people aged 45 and up. And if you want to talk about social media, this age group has got it covered! (Especially Facebook.) However, reaching this demographic requires a different approach from the approach you’d use trying to reach someone in their 20s or 30s. For instance, a mobile marketing campaign is likely to yield only marginal results. Although 28.3 million baby boomers use smartphones, I still wouldn’t recommend it as a viable strategy simply because most view smartphones as more of a communication device rather than a tool for shopping. MarketingSherpa’s research indicates that baby boomers are the least likely to use a smartphone to make a purchase. You may also think that social media wouldn’t be a viable medium for reaching this generation. However, baby boomers account for more than a fifth of all social media users. It’s just that they primarily stick to traditional networks such as Facebook. So using something like Instagram or Snapchat marketing probably wouldn’t be as effective. I also found it interesting that baby boomers spend more time consuming content than any other generation. In fact, roughly 25 percent spend 20+ hours each week consuming content. What’s the best way to beach baby boomers? Facebook. The majority of baby boomers have a Facebook account. Targeted ads and relevant content will catch their attention. Slower paced videos. GIF-style videos, live videos, or videos backed by high-intensity music don’t hold as much appeal for them. Use videos to pack in a lot of information, and don’t be afraid of using longer videos. Content marketing. Baby boomers consume a lot of content, so content marketing will be effective. Be willing to invest liberally in content marketing of all varieties—it’ll bring the biggest ROI. Blogging. Blogging is a method of content marketing, of course, and it’s one of the most effective. Email. An active email marketing campaign is always important and will be effective in marketing to this demographic. Direct mail. Baby boomers are more likely to respond to direct mail campaigns than any other generation. If you are reaching this demographic, don’t be afraid to give it a try. Coupon marketing. Many baby boomers have been brought up in environments where saving money was important. A smart and targeted coupon marketing approach will be effective in reaching this generation. Generation X This is the generation that’s most overlooked. For some reason, it seems that Millennials get the majority of the attention these days. The Open Forum calls Gen X “the forgotten generation.” AdWeek also recognizes that they’ve been “largely overlooked.” But unless you’re exclusively marketing to people under 40, you’ll want to gain a better understanding of this generation. Even though they account for only 25 percent of the population, they have high spending power. Right now, they’re earning more money than any other generation. They are certainly willing to spend that money. As they age and progress in their careers, their spending power will increase. According to American Express, Gen-Xers claim “29 percent of estimated net worth dollars and 31 percent of total income dollars.” Most tend to be financially stable and have a penchant for saving. Many remain traditional in the way they respond to advertising and marketing. Among them, 43.3 million use social media, 38.2 million are on Facebook, and 37.3 million have smartphones. And when it comes to shopping online? This generation is definitely all in! Generation X is considerably more tech-savvy than baby boomers but not nearly as tech-savvy as Millennials. What’s the best way to reach Gen-Xers? Digital video. 78.7 percent of Gen-Xers download or stream video online at least once per month. Video holds appeal across generations, but Generation X seems particularly attached to it. Facebook. It’s safe to say that this generation is firmly in the camp of active Facebook users. Twitter. 8.5 million use it regularly. Don’t give up on finding these people on Twitter. Blogging. Content of value will help you reap rewards when it comes to this demographic. Keep a laser focus on their pain points and aspirations, and deliver with your content. Educational content. Gen X is recognized as an educated generation with higher high school graduation rates than previous generations. Over 10 percent of this generation are actively pursuing continuing education. Email. Mobile and desktop email alike will continue to appeal to this generation. Millennials This is my generation and the age group that many marketers try tirelessly to appeal to. And with good reason. They’re growing! We’re the only generation who will understand terms such as “twerking,” “on fleek,” “turnt,” and, of course, “bae.” Unlike baby boomers and Gen-Xers who haven’t always been exposed to computers, Millennials grew up with technology and have never known a world without them. Some can’t even remember a pre-Internet world. As a result, this demographic is incredibly tech-savvy. Ninety-one percent are regular Internet users, and the average person of this generation spends 25 hours online per week. When it comes to smartphones, they aren’t just seen as a way to communicate. They’re a way of life. This age group is also likely to be active on a variety of social networks beyond just Facebook and Twitter. For many, social media is a primary means of communication. Social media is the vehicle for peer influence: “68 percent are influenced by their friends’ social media posts when making a buying decision.” Unlike older generations who often have a lesser understanding of pop culture, many Millennials have an appreciation for memes and Internet humor. They simply get things that baby boomers don’t. In other words, they’re “hip” and “with it” or whatever the kids are saying these days. If you’re looking to reach this age group, it’s imperative to have a strong online presence. It’s wise to put plenty of effort into online branding and take reputation management seriously. Mobile marketing and social media are your best avenues, and “Millennials are 247 percent more likely to be influenced by blogs or social networking sites.” Text/IM/SMS? It’s a thing, especially among this generation. Mobile and portability are key. Millennials are more likely to incorporate wearables into their everyday lives, not giving it a second thought. Many Millennials are also eager to embrace the life of a digital nomad, exercising their mobility to its fullest extent. Because this generation has arguably the shortest attention span of the three, it’s important to get to the point with your content and use plenty of visuals. If you need to deliver long-winded information with a lot of stats, keep in mind Millennials often respond favorably to infographics. What’s the best way to reach Millennials? Mobile marketing. Everything is about mobile. If your marketing isn’t mobile-first, it’s ineffective with or invisible to this generation. Social media. Go deeper than just Facebook and Twitter. Find the niche networks where your target audience hangs out. User-generated content is big. Millennials aren’t just content consumers; they are content creators. SMS marketing. Because mobile. Influencer marketing. Whether it’s a social media friend or a well-known influencer within a niche, Millennials respond to peer recommendations. Video. The on-demand video revolution is changing the style and consumption of video marketing. The authenticity and real-time nature of Periscope, Snapchat, and other video platforms appeal to Millennials. Conclusion In order to cast the widest net and reach the largest percentage of your customer base, it’s essential to tailor your marketing campaign to individual age demographics. You won’t succeed by trying to appeal to everyone. You succeed by appealing to the right people in the right way. By understanding the different mindsets and tendencies of different generations, you can make your marketing efforts go farther and build relationships with people of all ages. Are there any specific techniques you’ve found to be effective for reaching a targeted age group? from Quick Sprout http://ift.tt/29n6WjY

A SWOT analysis helps identify strengths, weaknesses, opportunities, and threats. Here’s a step-by-step guide to SWOT analysis, along with examples and templates.

Well, Flowtown made a fantastic one and we want to share it with you. Now obviously many of us do not need this cheat sheet, […]

The most consistent accounts talk about the same topics in a loop. Here's a chart that can help you stay consistent with content creation for social media.

Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

Business to business (B2B) marketing isn’t all that different from business to consumer (B2C) at the end of the day. On the surface, it seems like one would be more logical while the other is more emotional. However, as you’ll soon learn, that’s not always the case. But there are a few big differences between...

Ti sarà capitato in molte occasioni di sentir parlare di cos'è la CRO, qual è la sua definizione e quali sono le CRO best practices, di come la CRO sia legata alla SEO e al ROI e persino qual è la traduzione di Conversion Rate Optimization. In questo articolo ti spiegherò tutto questo in maniera semplice ed arricchita da esempi pratici. Che cos'è la CRO: definizione e strategia Se sei piuttosto avvezzo di marketing digitale ti sarai imbattuto nella CRO e probabilmente sei già a conoscenza del suo significato; se invece non hai mai fatto attività digitale nello specifico

For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization. Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge): To read the article that explains this diagram, click over to Search Engine Land. P.S. If you're a professional designer and my PowerPoint-based illustration makes you cringe, I'd be thrilled to have

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Job hunting in the marketing world? This infographic shares 10 skills every high-demand modern marketer NEEDS to have in 2018!

L'Inbound Marketing è il metodo efficace per trovare clienti online: scopri la [guida] completa per capire cos'è e come applicarlo al tuo business.

Facebook is important in a network marketer's business strategy. Take a look at these Facebook content ideas to help your network marketing business presence online

A question I get all the time about opt-in freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in.” We want to make sure that your freebie validates and vets potential customers for you. You have to make sure that you're creating something that relates and precedes your paid offer. If it doesn't, then moving people from free gift to paid offer is going to be more of a matter of luck than strategy. Also you're going to end up with a list of full of people who will never become your customers. Here's an example: A web designer who only sells done-for-you web design packages probably shouldn't waste their time creating freebies that teach people how to build their own websites. Instead they might be better off creating freebies that prepare people to work with them. Like a website content planner, or a website and brand visualization exercise. How to Choose Your Freebie With that said – here are 5 approaches to choosing a freebie that’s going to validate leads for your paid offer. Lite version of […]

More than half of small businesses fail within the first five years, according to the Small Business Administration. Make customers happy and beat those odds.

A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.

PAM TAM SAM SOM Como parte de los esfuerzos de calcular el tamaño de mercado, hay que encontrar el TAM, SAM y SOM de un producto determin...

If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. The...

Managing social media marketing using the SOSTAC® approach A structured approach to implementing a successful social media marketing strategy A recent survey suggests that 93% of marketers have transitioned to the.