From the Super Bowl to cutting-edge theatre, these are the highlights of Houston.
This book examines the urban legacy of the 2014 football World Cup in Brazil across the seven cities that hosted matches. The authors, all experts and natives of South America, analyse the context and impacts of hosting the World Cup for each of the host cities. The chapters use a range of background data and local knowledge and understanding to critically…
Click on the article title to read more.
Rio said goodbye, while some said good riddance, on Sunday night as Brazil’s controversial indulgence with the Olympic movement ended.
Explore the groundbreaking methods of Megapari in sports sponsorship through our in-depth analysis article, "Megapari's Innovative Approach to Sports Sponsorship: A Case Study Analysis." Delve into real-world examples and discover how Megapari's unique tactics are reshaping the landscape of sports marketing, setting new standards for engagement, and forging lasting connections with fans and athletes alike.
There are unique challenges to working officially with one of the highest-profile events in the world. Here's how Airbnb is doing it.
Andy Spalding, an academic and author who studies corruption in sporting "mega-events" such as the Olympics or the football World Cup, believes French authorities are showing they are serious about delivering a clean Games.
Peabody alum and budding cycling superfan Kate Wagner will chronicle the sport's three-week mega event in all its wheel-spinning, hill-climbing glory
Playing a piano in his new kit one moment and standing on the pitch at Old Trafford breathing into the cold air the next, Alexis Sanchez was unveiled in bizarre fashion on Monday night.
With today’s social and political climate, people are craving hope, joy, and unity now more than ever. In the past, the public has looked to entertainers during hard times to be distracted, or as means of a release of the day’s tensions, and often even as someone to aspire to.With so much tension and hate in the air (especially where politics are involved) it’s nice to look back on a simpler time in America.
Stay better informed, start conversations with peer groups, share ideas, attend events and keep yourself better connected within the sports industry.
Natilie Davies and Chatswood Captivate charge off to the next at the recent MIHT
Studienarbeit aus dem Jahr 2016 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 2,3, Internationale Berufsakademie der F+U Unternehmensgruppe Heidelberg, Sprache: Deutsch, Abstract: Bei Sport-Events steht schon seit langem viel mehr als nur der sportliche Wettbewerb im Mittelpunkt. Unternehmen und Organisationen haben längst erkannt, dass der emotionale Faktor bei diesen Events grossen Einfluss auf die Besucher hat. Der Andrang der Unternehmen auf die Werbeflächen, Werberechte, VIP-Logen und andere Nutzungsmöglichkeiten für Unternehmen, sich zu profilieren, steigt seit Jahren konstant. Dieses Potential bleibt von den Veranstaltern und Organisatoren keineswegs ungenutzt. Die Preise für Werbeflächen oder Werbefilme in den Spielpausen sind ständig auf einem neuen Rekordhoch. Mit steigenden Zuschauerzahlen wächst die Präsenz der Medien und somit das Interesse der Unternehmen, sich in diese Events durch das Schalten von Werbefilmen oder die Inszenierung von Shows einzubringen. Steigt die Nachfrage der Unternehmen nach diesen Werbemöglichkeiten, steigt parallel auch der Preis der hierfür gezahlt werden muss. Am Beispiel des Super Bowl lässt sich das Interesse der Medien und Unternehmen im Zusammenhang mit der steigenden Beliebtheit des Sport-Events anschaulich darstellen. Im Verlauf der Arbeit werden vor allem zwei Leitfragen thematisiert: Was unterscheidet Sport-Mega-Events von allgemeinen (Sport-)Events? Welche Marketingmethoden werden beim Super Bowl angewendet?
The ICC announces that the T20 World Cup 2024 would be held in October and November this year. This time the event will be in the UAE & Oman at
2024 steigt die Fußball-Europameisterschaft zum zweiten Mal nach 1988 in Deutschland. Die Auslosung der Qualifikationsgruppen markiert den gelungenen Startschuss für das Mega-Event.
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the laws treatment of ambushing (specifically in the form of sui generis event legislation) in a…
Explore The Red Horse's 609 photos on Flickr!
We wanted to give you the insights of the CVI Ermelo 2019, as the beginning of the season is still full of surprises and new freestyles have been shown. From the 3rd to the 5th of May, Senior 3* and Junior 2* vaulters gathered in the Netherlands.
The accepted entry list for the Rolex Kentucky Three-Day Event is in ink, and once again there’s a strong showing of Thoroughbreds in the 2016 field. Let’s get to know them! You can click each Thoroughbred’s
Australia Kangaroos face to NZ Kiwis RLWC 2022 Semi-finals on 12 November 2022 at Elland Road. The Kangaroos take on New Zealand at 6.45am (AEDT) in a mouthwatering clash in Leeds that will decide which trans-Tasman rival progresses to the tournament decider, to play either England or Samoa.Sign up here to watch Rugby LIVE Game. Start […]
All rights reserved. For licensing and usage requests, please contact Mandy Collins at [email protected]. Thank you!
