Looking to elevate your skincare routine? Then it's time to discover the magic of Korean beauty with our curated list of 10 essential K-beauty products. From hydrating essences and nutrient-rich serums to skin-perfecting masks and gentle acne solutions, these products encapsulate the essence of Korean skincare. By incorporating them into your daily routine, you'll experience revitalized, healthy skin that's worthy of a K-drama star.

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When summertime comes around, it’s every girl’s dream to have radiant, glowing, and healthy skin. A summer skincare routine is just what you need to ensure that your skincare goals are met. Follow these hacks for keeping your skin fresh, soft, and smooth to the surface this season. Whether you have dry, oily, or combination skin, these dermatologist-approved tips will transcend across all skin types. 1. Switch Up Your Face Wash Facial cleansing is the most important and basic step of every seasonal skincare routine–but it’s extremely crucial in the summer when the climate is hot and humid. Cleanse your face at least twice a day. Your skin doesn’t really need a full wash in the mornings–but rather, just a simple rinse with a splash of water. Excess oil, sweat, dirt, and debris accumulates on your skin throughout the day. Whenever you wear makeup, you’ll want to get that off before you go to bed as well. That’s why deep cleaning is essential during your PM skin routine, to remove all that buildup. It’s especially necessary if you have oily skin, since your pores are easily clogged. You’ll also want to change your face wash according to the time of year. For oily skin, it’s best to use an oil cleanser or a lightweight, foaming cleanser that will deeply clean your pores. If you do use a foaming cleaner, make sure to invest in one that won’t strip the skin of its natural moisture. Have dry skin? Use a non-foaming cleanser for your skin type in the summer months. With combination skin, a non-soapy face wash will do just fine. Clean ingredients are always best–regardless of which skin products you use. 2. Get All of the Sun Protection You Can Get Wear sunscreen to protect your face, hands, legs, and other exposed parts of your body from direct sunlight. Sunscreen helps to reduce inflammation in the skin that’s caused by heat. Exposure to the sun and its UV light can lead to a number of skin-related issues, including premature aging, sunburn, and skin cancer. Try finding a sunscreen that is reef safe and contains clean ingredients. Sunscreen products with non-nano zinc oxides and organic moisturizing oils are ideal. It is best that you apply sunscreen at least two times a day on all the exposed body parts. You can even take things a step further by wearing sun-protective clothing (or hats) that provide extra facial coverage. Pick a sunscreen or sunblock with an SPF 30 or higher. Skin tip: apply our Superfood Beauty Oil to a sunburn...your skin will thank you! 3. Lighten Up the Moisturizer If you think that it’s unnecessary to use a moisturizer in the summer, think again. You’ll definitely need the extra moisture–just not as much as you normally would in drier climates. That’s why it’s recommended that you ditch any type of heavy moisturizer for a lighter one this season. Our Superfood Beauty Oil both hydrates and nourishes the skin without clogging your pores. While moisture-packed, its lightweight formula will literally have your face feeling fresh and airy. 4. Exfoliate Exfoliate the skin regularly to remove any dead skin cells your skin may accumulate this time of year. There are tons of good scrubs and exfoliators out there for all skin types. As a general rule of thumb: Be careful not to over-exfoliate, as this can also cause unwanted redness and rashes. 5. Drink Plenty of Water We had to save the best for last! Of course–don’t forget to drink lots and lots of water this summer. Stay hydrated, as it helps to naturally flush toxins from the body that can really do a number on your skin. You can never have enough! Always Pure, Always Natural #watercressglow

Trade your chemical sunscreens for a natural sunscreen collection that’s expertly formulated for sun protection and skin nourishment Posted on May 31, 2018 Written by: 100% PURE® Oh, sunscreen. If you’ve worshipped it your whole life, good for you -- you and your skin are ahead of the curve! If you’ve had a long standing love-hate relationship with sunscreen, don’t worry -- we get it. Some argue that it feels like a chore to remember to apply, but we know that the benefits far outweigh the brief task of applying it. What if we told you that you could have a silky smooth natural sunscreen, without all the grease and toxic chemicals? And what if wearing it could actually improve your skin’s health? Would that sweeten the deal when it comes to wearing sunscreen? If you’ve been mindlessly applying drugstore sunscreen for years, maybe it’s time to take a closer look at those chemical ingredients. We’ll walk you through the benefits of a natural sunscreen, the different types you can enjoy (moisturizer, spray, stick), and how a natural sunscreen can set you up for endless (and safe) summer fun! Chemical Sunscreen or Natural Sunscreen? On the quest for healthier skin, it’s important to understand how a natural sunscreen differs from that dollar store one you’ve been using. Your conventional sunscreen works by absorbing the sun’s UV rays with chemicals. That’s right, these chemicals are actually reacting with UV rays right on your skin’s surface, and are turned into heat that is then released from your skin. This can spell bad news for those of you with sensitive skin. The chemical reaction and heat release caused by chemical sunscreen can irritate skin and trigger the formation of dark spots. What’s more terrifying are the chemicals that are used in conventional sunscreens: oxybenzone, avobenzone, octisalate, octocrylene, homosalate, octinoxate. These chemicals have been linked to hormone disruption and skin allergies with prolonged use. Research has suggested that for nursing mothers, these chemicals can be especially dangerous. Since chemicals in sunscreens applied to skin can be absorbed into the body, they can be passed on to their babies through nursing. Traces of these chemicals can be found in any chemical sunscreen user’s blood, urine, and yes, breastmilk. As opposed to a ‘chemical sunscreen’, our natural sunscreen would be categorized as a ‘physical’ sunscreen. This is because it works by physically blocking (instead of reacting with) UVA and UVB rays. You might also see it called ‘mineral sunscreen’, because it uses minerals like zinc oxide and titanium oxide as physical shields against UV rays. In addition to minerals, we also use the protective antioxidant lycopene, which we source from tomatoes for our Tomato Lycopene SPF 20 Moisturizer. Tomato lycopene has also been praised for minimizing sun damage in skin, which is why we made it this sunscreen’s star ingredient. Another thing you may notice with any truly natural sunscreen is that it will leave a slight white-cast upon application. This is actually great news for your skin! It’s a sign that the mineral particles are large enough to shield your skin. If they were small enough to be transparent (this is what we call the paradox of nanoparticles, and we’ll talk more about that in another blog post), they’d actually get absorbed into your skin and not be a mineral or physical sunscreen anymore. That said, for full skin loving protection, we don’t use nanoparticles in our natural sunscreen. If a white-cast bothers you, massage sunscreen into skin for an extra 30 seconds to blend more seamlessly into your skin tone. Why Choose a Natural Sunscreen? Because our natural sunscreen works by shielding your skin against UV rays, we eliminate harmful chemical reactions and potential irritation. Another perk is that synthetic preservatives like methylisothiazolinone - commonly found in conventional sunscreen - are a huge no-no in our products. We’ve dedicated ourselves to creating toxin free sunscreen without any synthetic ingredients. Why? We don’t think it makes sense for us to protect you against the sun, while endangering your health with potentially hazardous toxins. Have we mentioned that our natural sunscreen collection is entirely cruelty free, too? Chemical Sunscreens Damaging Coral Reefs Another big factor in choosing your sunscreen is how it can affect the planet. Do you think sunscreens just stick to your skin when you jump into the ocean? Wrong! As you’re splishing and splashing amongst the waves, your sunscreen is gradually slipping off your skin (that’s why you should always reapply after swimming). So where does that sunscreen formula go? Into the water you’re swimming in, of course! The runoff from chemical sunscreens we wear while swimming has damaged natural ecosystems and wildlife that live in oceans, rivers, and lakes. Each year, 6,000-14,000 tons of sunscreen enters the ocean, endangering and even killing delicate coral reef ecosystems. If you’re wearing chemical sunscreens that contain oxybenzone or octinoxate, you’re carrying these harmful chemicals right into the water with you. Hawaii has even gone so far as to ban the sales and distribution of these chemical sunscreens on their islands, in order to protect their coral reefs. So if you’re planning a tropical getaway where you’ll be in the water, consider the environmental effects of not using a natural sunscreen! Sun Safety Using sunscreen properly is a must for dodging some serious side effects like burnt skin, dark spots, and skin cancer. Our natural sunscreen collection will provide the sun protection and skin nourishment you’ll need this summer, to ensure you’re enjoying super-safe fun in the sun. But remember: you’ll need to follow a strict sunscreen regimen anytime your plans include being outdoors. That means wearing SPF even on cloudy days, reapplying after swimming and sweating, and reapplying again at least every 2 hours. And of course, keep a parasol handy, and your sunnies and hat in your beach bag for maximum protection. How to Choose a Natural Sunscreen We’re not just protecting you from the sun. Our natural sunscreens work full duty by nourishing your skin all day long. Our natural sunscreen collection helps keep skin youthful, protected, and hydrated with a powerful blend of plant derived nutrients, oils, and vitamins. The perfect percentage of zinc oxide and titanium dioxide means safe protection against harmful UVA and UVB rays. All of our natural sunscreens are non comedogenic and fragrance free, so you can wear under or over makeup and reapply throughout the day, without worrying about clogging your pores or irritating your skin. Yerba Mate Mist SPF 30 We like to call this our lightest and dreamiest SPF, and for good reason. Yerba mate leaf, like our fave green tea, is antioxidant rich for protection against free radicals and pollution, while also lightly mattifying and soothing your skin. Safflower seed oil has a light floral scent that also conditions your skin. We’ll skin conditioning over skin-irritating synthetic fragrances anyday! This natural spray SPF application is easy to apply on the fly, and we use a compressed air canister built into the bottle to eject the formula, instead of ozone-harming CFC’s. Protection: SPF 30 Vegetarian: No Contains Titanium Dioxide: No Water Resistant: Yes Type of Formula: Liquid Tomato Lycopene SPF 20 Moisturizer Tomatoes in sunscreen? Hear us out. Tomatoes contain an antioxidant called lycopene, the natural pigment that makes them red and has also been linked to a reduction in DNA damage from UV exposure. If you’ve ever wanted a silky smooth facial moisturizer that doubles as sun protection, here’s your answer. We’ve packed the most skin moisturizing ingredients like olive squalane, coconut oil, and sunflower oil into this handy bottle for sun protection and moisturizing on the go. PRO TIP: In a hurry? You can skip your normal face moisturizer and replace with this skin hydrating and softening natural sunscreen and moisturizer in one. Simply pat into cleansed skin before you step out for the day! Protection: SPF 20 Vegetarian: No Contains Titanium Dioxide: Yes Water Resistant: No Type of Formula: Lotion Everywhere Sun Stick SPF 30 Ever found how hard it is to get kids to let you put sunscreen on them? All they want to do is get out in the sun and hit the beach ASAP! An easier way to get your kids to use SPF is to let them do it themselves. Our broad spectrum SPF 30 sun sticks are easy to apply for kids, and are safe and gentle for all skin types. You can use them all over the body and face, and even on delicate baby skin. Simply rub on, massage into skin, and go! The size is also convenient enough that you can take it everywhere to touch up throughout the day. For a wider applicator that’s perfect for all over body application, pick up our Everywhere Body Stick SPF 30. Everywhere Sun Stick SPF 30 and Everywhere Body Stick SPF 30 Protection: SPF 30 Vegetarian: Yes Contains Titanium Dioxide: Yes Water Resistant: No Type of Formula: Balm PRO TIP: Your lips are easy to forget when it comes to sunscreen, but don’t skip the lippies! The skin of your lips is even more delicate than you think. If you’re stepping out in the sun, you’ll need to protect them with an SPF lip balm. Our Sweet Mint Lip Balm with SPF 15 is a literal lip-saver after spending all day at the beach. Using SPF on your lips will mean you’ve achieved the best sunscreen protection coverage for your WHOLE body! If you can’t tell already, we kinda care about your skin. A LOT. By ditching your chemical sunscreen for a natural sunscreen, you’re already doing your skin a great service. Keeping up a good skin care routine is one thing, but it’ll only get you so far if you’re forgetting to throw a great natural sunscreen into the mix. Keep up with our blog for more helpful hints for healthy, sustainable beauty!

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A new term has landed on an age-old system. Skincycling. While the term may have originated from TikTok. The premise isn’t new and is the basis of any solid skincare routine. Today I’m sharing exactly what skin cycling is and how to adjust your skincare routine to it.

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[ FOAMING FACIAL CLEANSER ] Dispenses as a clear gel cleanser and transforms into a foam as you lather. Cleanses without leaving skin feeling tight, dry, or stripped [NON- DRYING FACE CLEANSER] Fragrance-free, paraben free, non-comedogenic, non-drying, and non-irritating. Gently refreshes and effectively removes excess oil, dirt, and makeup [ MULTI-USE SKIN CARE ] Skin Cleanser for face and/or body and can be used as a hand wash. Suitable for daily cleansing morning (AM) and night (PM) for normal to oily skin [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II)to help maintain the skin’s natural barrier. [ DEVELOPED WITH DERMATOLOGISTS & #1 DERMATOLOGIST RECOMMENDED SKINCARE BRAND ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

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