These 10 tips will instantly elevate your website, grab the attention of your ideal customer and convert them into leads, customers, clients, etc. That’s the goal, right? You want to inspire action—whether it be signing up for an email list, booking for your services, or purchasing a product. But it also doesn’t have to feel like one big disingenuous sales pitch. You can write authentic copy that serves and makes real connections with your audience. Let’s dive in. • Keyword research for blogs is your BFF (grab the freebie below!) • Optimize your website and avoid slow loading times, broken links, and typos. • Inject your (or your brand’s) personality into everything you write! • Gather and use testimonials from real people. • Use active (not passive) voice—it can feel more engagi