You know we'd never lie to you, right? Well, here's the deal. Content STRATEGY and Content MARKETING have a very subtle (but very important) difference, and it can be quite 'overwhelming' or 'confusing' if you aren't in this field. Truth be told, it isn't easy to breakdown the difference in a few graphics, but we want to try for you! SWIPE through to read some of the most important aspects of defining the two terms. At the end of the day, a content strategy is the FOUNDATION you NEED to build a successful and sustainable content for your business. It's the difference between: ▪️ Posting something and crossing your fingers something works and ▪️ Posting something and getting a new customer or lead We're guessing you'd all rather have the latter.
