You’ll learn:Why headlines are step 1 in getting clients toward your checkout line3 call-to-action copy formulas to use on your website so you can get more click-throughsWhat a client journey is, and how to write targeted copy to address itHow to use scarcity to ramp up your salesMy goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.