Italian Art Nouveau – Mario Borgoni, 1923 The defining art of posters Poster art has been a mainstay for defining cultural trends and styles, especially since the beginning of the 20th century. It was quickly recognized that minimal, striking designs with succinct messages and slogans, reinforced with a symbol, had the incisive power to penetrate the mass consciousness and market. Repetitive visual application went a long way to establishing a brand and building sales. The growing industrialization nourished increasing consumerism and advertising budgets which led to greater investment in the quality of
