Why do you need to gather leads? If you run your own business and have a website, chances are that you want as much traffic to your site as possible. But once a visitor lands on your site, are you missing a trick? Do you fail to convert that visitor into a lead? Leads are a gold mine for any business owner. These are potential customers that have expressed an interest in what you have to offer by checking out your site. Don’t let them get away! Offer them something irresistible as a reward for stopping by, and you’ll have