“One thing we always talk about when it comes to cannabis consumers is that people are multifaceted. No one’s just one thing,” states David Weiner, one half of _Gossamer_ magazine (alongside friend Verena von Pfetten), as we chat over the phone. The duo, who are based in New York and have known each other for over ten years, is talking me through what exactly it is that makes _Gossamer,_ well, _Gossamer_. Now in its second volume, "with a third on the way":https://www.itsnicethat.com/articles/gossamer-volume-three-night-publication-060619, on the surface _Gossamer_ is a niche magazine that speaks to those who smoke weed. But, in reality, it’s a publication that tells stories anyone can connect with; it might make you laugh or teach you something new, but it will definitely change your perspective on the world.David and Verena met while both working at _Huffington Post_ and have remained friends ever since. In 2016, however, they both found themselves freelancing at the same time, “lamenting the state of media and how everything felt the same”, over a cup of coffee . The conversation drifted to how the pair could do something in a different way and David suggested cannabis. “I went home and was like, ‘Absolutely not! A cannabis media company… that’s insane,’” Verena jokes. “But the more I thought about it, the more I realised how big an opportunity and how exciting that was.” This opportunity was in no small part down to the fact that cannabis has, over the past few years, been legalised in states across the US, and has become not only big business but also culturally more mainstream.