What makes a successful advertisement? Fashionable, good-looking models? Good concept/idea? Humor? Of course, it is much more than that! However, one spectacular advertisement, that seems to have taken these 'successful advertisement' elements on board, appeared recently and instantly became famous on social networks. The advertisement is a photo session with the products of Nemyugun bakery located in Yakutsk. However, the fun fact is that the company has nothing to do with it.