A question I get all the time about opt-in freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in.” We want to make sure that your freebie validates and vets potential customers for you. You have to make sure that you're creating something that relates and precedes your paid offer. If it doesn't, then moving people from free gift to paid offer is going to be more of a matter of luck than strategy. Also you're going to end up with a list of full of people who will never become your customers. Here's an example: A web designer who only sells done-for-you web design packages probably shouldn't waste their time creating freebies that teach people how to build their own websites. Instead they might be better off creating freebies that prepare people to work with them. Like a website content planner, or a website and brand visualization exercise. How to Choose Your Freebie With that said – here are 5 approaches to choosing a freebie that’s going to validate leads for your paid offer. Lite version of […]
