Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for a google search that will allow you to download their PDF) We all know by now that content is king when it comes to grabbing attention for your product or service. We have seen how blog posts have worked to improve a product’s standing among