According to the dictionary, a pioneer is “a person who is among those who first settle or develop an area, and prepares the way for others to follow.” Reflecting on this, I realized that this felt similar to a recent large-scale transformation, one that aimed to move the whole organization from large scale IT projects to one that is truly customer-led. Don’t be fooled; being first doesn’t make it liberating or even easy. Being first means it’s mostly unknown, hard, and ambiguous.