I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
Today, I wanted to round up the 5 most common mistakes I see on creatives' websites. I actually clicked around on some of my friends' sites 5 to make sure my hunches were right, and here are the 5 I came up with.I hope you find these helpful for a "weekend warrior" hour (or two) updating your website!
So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you're ready to do something beyond just send out a monthly newsletter.First things first: I always recommend serving your audience for upwards of 5 months before kickin' in gear with a BIG launch, but you can absolutely start off with something smaller!Here's how to write a little email funnel to your service, package, or product!
Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. ;) Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m
Want to know how to make more money with better website copy? Make sure to read through this post and join the masterclass from Ashlyn Writes
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.
Let's talk about how to get inspired in your creative business, so you can work from a pure place, drown out the noise, & deal with copycats along the way.
So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.
Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. ;) Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
If you're curious about how to write a brand story, keep reading ... because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let's make sure you have a
In this week's blog, I'm going to bust seven copywriting myths that are floating around out there. Think you’re not a great writer? Odds are you’re believing some things that just aren’t true. As we bust these myths, you’ll learn some of my best tips for business owners to write your own copy and get
What is copywriting? In this post I’m breaking it all down for you — including 14 ways you can get started with DIY copywriting today!
Here's the thing: the word "authentic" -- and its cousins -- started out with the most noble of intentions, but somewhere along the way, it got a smidge bit rote and tired.Today, I'm bringing you a list of 36 words to try instead of authentic.
In this week's blog, I'm going to bust seven copywriting myths that are floating around out there. Think you’re not a great writer? Odds are you’re believing some things that just aren’t true. As we bust these myths, you’ll learn some of my best tips for business owners to write your own copy and get
If you go through moments of not feeling the blog thing, that’s ok. Make sure to read through these 4 tips for a better blog post from Ashlyn Writes.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
Reading Time: 4 Minutes Reading time: 4 min. This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or […]
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
Have felt unsure about your next move this year? You aren't alone! Here are 6 tips to "show up" when you don't know how to!
So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.
Today, I’m doing a behind the scenes plan-with-me video on how to plan your day—specifically with the Simplified Planner from Emily Ley.
Find out what five big mistakes are guaranteed to lose new copywriters tons of money and opportunities—or maybe even ruin their careers.
Here's the thing: the word "authentic" -- and its cousins -- started out with the most noble of intentions, but somewhere along the way, it got a smidge bit rote and tired.Today, I'm bringing you a list of 36 words to try instead of authentic.
Dusting off my crisis communications hat from PR agency days: let's talk how you can equip your small business coronavirus-style through copywriting.
If you're curious about how to write a brand story, keep reading ... because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let's make sure you have a
Ever struggled to tell someone how you fill your days? Let Ashlyn Carter of Ashlyn Writes walk you through how to explain what you do for a living
Thinking about a website update or refresh? In this post we're going through 5 reasons why you may want to update your website content.
Is it possible to write a website that converts? In this post we are walking through the top 3 things you need to do to write your website copy
Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one
Figuring out how to choose the best name for your business is a mind-game, amiright? And oh, the pressure: this is your cornerstone that lines everything up, or has it feeling shifty 4lyfe. Here are the 9 copywriting tips I have to getting it done.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
I often get asked, "How does SEO tie into your website copywriting?" Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I've had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
So you know that you’re supposed to grow your email list and you’re working on building that—but the thing is, you can have all the head knowledge and plans, but if you can’t say beyond a shadow of a doubt that your emails are doing their job and helping you market your creative small business
Ughhhhh. I coulda* talked to Madison of The Fearless Chase Podcast for hours. *Coulda is an Alabamaism that definitely doesn't pass most of my editing tests, but I'm feeling spicy tonight. I was thrilled to get to tell Madison what it's been like coming back from maternity leave, retrace my path to building my business,
Reading Time: 3 Minutes Reading time: 2 min. Ah, talking about how to write high-converting copy. I told Davey, that if I could pick a brother I didn’t get when I came out of the womb—a brother in this industry, or a twin I didn’t get when I was birthed into the creative world—I felt like it would be […]
Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. ;) Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m
You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal. You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal.
If you go through moments of not feeling the blog thing, that’s ok. Make sure to read through these 4 tips for a better blog post from Ashlyn Writes.
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.