The power of effective branding cannot be understated. It is an essential key to building success for every business—startup or corporate. We are living in a consumer society where people, basically buyers, have access to millions of products across hundreds of categories. And that’s where branding comes in. Branding is a marketing practice in which a business makes efforts to increase brand awareness and distinguish itself in a crowded market. The primary purpose is to make an impression on consumers and clarify what makes your product/service a wiser choice. What comes next is satisfied customers, more leads, increased revenue, and