THE SCIENCE BEHIND A KETO DIET: While most people burn carbs for energy; the keto diet is effective because it cuts out carbs from your diet which allows your body to start burning fat for energy. The goal is to get your body into a state of ketosis which is when your body uses fat as a primary fuel source, instead of using carbohydrates. WHAT ARE BHB KETONES: When your body is in the state of ketosis and starts burning fat into fuel, a natural form of energy called beta-hydroxybutyrate (BHB) is produced. Unlike energy created from carbs and glucose, BHB is a clean, efficient and stable form of energy. The key ingredient in Keto Max's formula is BHB Ketones. HOW DOES KETO MAX SUPPORT A KETO DIET: This keto supplement help supplement weight loss with a proper keto diet and exercise. Before your body enters the state of ketosis, people may experience side effects such as fatigue, cravings for sugar, and mental cloudiness. By taking a supplement high in BHB Ketones, it can support your body with clean and sufficient energy to perform optimally. Contains Caffeine***